Brian Tracy! Art of Marketing! Resource pack concept
Art of Marketing Chapter 20. Resource pack concept Dig deeper into your dreams and deeper into yourself and believe that anything is possible, and make it happen. — Corin Nemec One of the most important marketing concepts is called the “resource pack concept”. Think of your company as a resource pack capable of producing and […]
Brian Tracy! Art of Marketing! Using Other Ways to Sell
Art of Marketing Chapter 19. Using Other Ways to Sell Don’t bother just to be, better than your, contemporaries or predecessors. Try to be better than yourself. ― William Faulkner There can be 3 different ways to sell a product or service. Unfortunately, the average company loves one or maybe two different ways to sell […]
Brian Tracy! Art of Marketing! Creative Marketing Development Strategies
Art of Marketing Chapter 18. Creative Marketing Development Strategies “What, what do you mean?” One of the deep secrets of life is that all that is really worth doing is what we do for others.” – Lewis Carroll How do you expand the market? There are five creative marketing development strategies below. First, you can […]
Brian Tracy! Art of Marketing! Niche Market Domination
Art of Marketing Chapter 17. Niche Market Domination Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. — Langston Hughes You use this strategy when dominating a deep niche with a product or service that people want and must have. You become the sole supplier, a high-quality product […]
Brian Tracy! Art of Marketing! Use the “hit the spot they don’t expect” strategy
Art of Marketing Chapter 16. Use the “hit the spot they don’t expect” strategy Find a purpose to serve, not a lifestyle to live. — Criss Jami This strategy is often referred to as the “white space strategy”. You look into your market and identify a product or service that no one currently offers, which […]
Brian Tracy! Art of Marketing! Executing the “fastest and most” strategy
Art of Marketing Chapter 15. Executing the “fastest and most” strategy Action is the foundational key to all success. — Pablo Picasso Nathan Bedford Forrest was secretly recommended and later became a cavalry general for the Confederate army during the Civil War. His unconventional approaches to the war allowed him to achieve a series of […]
Brian Tracy! Art of Marketing! Deception and Intervention Tactics in Marketing
Art of Marketing Chapter 14. Deception and Intervention Tactics in Marketing The first step in exceeding your customer’s expectations is to know those expectation. ― Roy H. Williams How do you take advantage of the power to become the “dominant” in the market? If you own a quality product and service, and see an opportunity […]
Brian Tracy! Art of Marketing! Military principles in marketing strategy
Art of Marketing Chapter 13. Military principles in marketing strategy To have the highest income, you have to be the best. – T. Harv Eker The most important skill you possess as a marketer is the ability to think ahead of your competitors. Each idea gives you an edge, allowing you to think differently and […]
Brian Tracy! Art of Marketing! Choosing the battlefield
Art of Marketing Chapter 12. Choosing the battlefield You’ve got to keep reinventing. You’ll have new competitors. You’ll have new customers all around you. ― Ginni Rometty A business and marketing strategy means choosing your own competition and battlefield. If you decide to change your existing product, market, or customer, you will change your competitors […]
Brian Tracy! Art of Marketing! 4 principles of marketing strategy
Art of Marketing Chapter 11. 4 principles of marketing strategy The ability to sell is the number one skill in business. If you cannot sell, don’t bother thinking about becoming a business owner. — Robert Kiyosaki Every business strategy is a marketing strategy. Your ability to attract potential customers determines your success in business. You […]