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Zig Ziglar! Secrets of closing the sale! Use Questions To Complete The Trade

Chapter 28: USE QUESTIONS TO COMPLETE THE TRADE

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Rich stand above their problems. Poor stand below their problems. — Cherry Nguyen

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Q: How to convince customers to buy?

A: You convince the customer by asking questions

that lead the customer to a purchase decision because that is the idea he initiated.

This pressure is self-created,

it comes from within and is very powerful.

Socrates said: “If the other person does not hesitate to agree with your statement

(they cannot refute it),

use it to ask a series of follow-up questions and close the issue with a question.

I believe you will get the answer you want.”

Talented attorneys still use this tactic to convey their will to the jury.

People need to wake up

and realize that life doesn’t wait for you.

If you want something,

get up and go after it. — Robert Kiyosaki

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SELLERS MUST KNOW HOW TO QUESTIONS

Rich people do not focus on the problem but always aim for the goal.

The rich and successful are solution-oriented:

They spend their time and energy strategizing

and planning to deal with the challenges that may arise, 

The bottom line here is that if you become an adept at handling problems

and overcoming any difficulties. — Cherry Nguyen

The ability to ask questions

similar to the ability to tailor and use your voice appropriately

is an often forgotten and under-appreciated skill in the world of sales.

It’s a skill we never learned.

I say this because in some cases the average six-year-old will ask four hundred

to seven hundred questions a day,

whereas the average college graduate only asks about thirty questions.

If you are a life-savvy person or you pay attention to children,

you will find a six-year-old child learns more than a graduate student.

Asking questions is an extremely important skill

that we need to learn and hone.

I’m going to give you some questions that,

depending on the situation,

you can modify to suit each situation when using.

However, in many cases the same idea can be used.

Some questions are always associated with a certain attitude,

others have to do with creativity

and predictable events or other tricks.

For example, sales training expert Tom Hopkins said

that if you work as a real estate agent,

after getting to know the client,

you should take them on a tour of the house you are recommending.

You should ask questions like:

Where in the living room do you plan to place the sofa?

Where will Johnny’s bed be, sir?

Do you prefer placing it against the wall

or in the center of the room?

I want to remind you:

customers have no reason to be upset with questions like these.

One more question:

“Just the amazing view of this splendid home/

or just this fully equipped kitchen

and private office is worth seeing, isn’t it, sir?”.

Or: “If this house is nothing special other than location,

it deserves your attention, right, sir?

To prepare for the eventual closing,

you can sometimes use a starter question like:

“Sir, many years ago,

Andrew Carnegie, the man responsible for the development of the business.

career of 43 millionaires (there were not many millionaires at that time),

once said: ‘Show me someone

who has the courage to make a decision, act on it,

and always believe in what he wants.

I will show you a man who always succeeds.”

Most successful entrepreneurs agree with that view,

so what do you personally think about this?”

You will find most customers agree with that.

When talking to a trader about investing in productivity-enhancing equipment, machines,

or processes, you’ll only need to use one such question.

However, this question will not work

in case you intend to sell a young couple some wooden furniture

that they are not sure they can afford to buy them.

The secret to success is not to avoid, falter,

or cower in fear of your problems.

The secret to success is to develop yourself

so that you can stand above any problem. — Cherry Nguyen

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16 QUESTIONS TO HELP SUCCESSFUL END OF TRADE

Objectively, in life, sometimes we feel fear is inevitable.

But even so, subjectively, fear can be eliminated by awareness.

Get to know successful people

and you will see that they are not better than you,

but more daring than you.

As long as you dare to face your fears,

bravely accept challenges,

steadfast faith and clear goals will help you overcome fear. — Cherry Nguyen

Similar to the situation related to real estate above,

when introducing a computer or a certain device,

you can ask the customer one,

some or all of the 16 questions as follows:

Question 1: “This feature alone is worth it for you to own, right sir?

Question 2: “When installing this device,

would you like us to describe the main features?”

Question 3: “In your opinion, for convenience,

should we deliver today or wait until next week?”

Question 4: “Do you want us to mark this product as SELL

while we double check the terms before making payment to you?”

Question 5: “Do you need to consult anyone else before ordering, sir?”

Question 6: “Will the purchase requisition be made by this department/department, sir?”

Question 7: “Do you want to pay through your bank

or will we arrange a credit agreement for you?”

Question 8: “We have very little inventory,

can you wait another three weeks, sir?”

Question 9: “Do you want to pay in the form of 70/30 or 30/70?”

Question 10: “Do you prefer the blue or red model?”

Question 11: “Do you choose to send goods by express or by regular air, sir?”

Question 12: “Do you want the sweepstakes to have your name on it?

or your wife’s name?”

Question 13: “Between a golf course and a vacation by the lake,

which reward appeals to you more?”

Question 14: “If you find this product really beneficial to you

and completely satisfied with the

terms that come with it,

is there anything else stopping you from buying today?”

Question 15: “You must be aware of the economic benefits of reducing unnecessary high wattage lights

where energy efficient lamps can be used at most times fixed in the day?

Question 16: “Do you think it is wiser to buy/invest in a quality device

because in the process of using it,

you don’t have to worry much?”

An open mind and a willingness to receive are extremely important factors

when you want to create wealth. — Cherry Nguyen

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“GET CHOICE” TARGET

Not because the rich deserve better,

but because they are always ready to receive,

while most of the poor are not.

Things get worse if you’re not ready to fully embrace it,

because you’re training the universe to give you nothing! — Cherry Nguyen

When I was selling household items like porcelain dishes, cutlery sets

and crystal items to single girls,

one of my most important

and difficult tasks was helping them choose exactly the right item,

and above all it must be their own choice.

I usually recommend porcelain sets first,

and since there are seven different sets I go for it:

The first set of dishes I chose to recommend was one we knew she would love

because it was a “safe” solution.

Whether she necessarily likes it or not is another matter.

After all the praise for the first set of dishes,

I continue to recommend the second set.

Then I asked the first question:

“Mary, if these were the only two sets of porcelain dishes in the world

and you had to make a decision right now,

which one would you choose?”.

After she makes a decision,

I’ll put away the rest of the walk.

I did this sequentially until the seventh set of dishes, and in any case,

I easily knew what the customer’s final choice was.

Once she had selected the best set of dishes,

I gave her one more option before closing the deal:

“Mrs Mary, would you like a set for five or seven?

Then I completed the order after receiving Mary’s reply.

Many years ago, when my friend Mike Ingram was President of Tufts & Son in Oklahoma,

I often referred to him as “America’s Number One Rodenticide Specialist” for the following reason:

Mike and his company His company used a variety of ideas to improve sales,

and one of them was promoting an extra 22mm rifle.

Mike trained his staff: after explaining the promotion campaign clearly,

would close the sale with the following question:

“Do you want the one with the promotion of six cases of rat poison

or would you buy nine to get a promotion for a 22mm rifle?”.

With this tactic, Tufts & Son has gradually led customers to larger orders

and broke the record for the number of successful deals in its sales history.

The entire questioning process requires customer involvement.

Sales expert Harry Overstreet once said,

“If you want to influence people, it is essential to get them engaged.”

Get them involved in your plan

your chances of successfully closing deals will be greatly improved.

The question “Sir, if I were to recommend you something

that could save you and your company a lot of money,

would you decide to act now?”

in most cases will bring you unexpected results.

You should not ask the customer,

“What do you think about this?”

if you don’t want to make it hard for yourself.

As I said at the beginning,

the thinking brain is only a tenth of the emotional brain,

and people often don’t buy rationally, but emotionally.

They don’t necessarily buy what they need,

they just buy what they want.

However, the sentence “How do you feel about this product/service?”

will give you a better chance of successfully closing a deal.

The key to financial freedom

and great wealth is a person’s ability

or skill to convert earned income into passive income

and/or portfolio income. ― Robert Kiyosaki

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BACK TO THE STRATEGY “BELIEVED”

Smile, it is the key that fits the lock of everybody’s heart. – Anthony J. D’Angelo

Doug Edwards perfected and taught a tactic known as “binding,”

a tactic he has used to great effect in his work.

Usually a customer will ask questions like:

“Does this product have a blue model?”.

A “yes” answer makes it even harder to get close to closing the deal.

At that time, you should ask again:

“If there is a blue model, do you want to buy it, sir?”.

When a customer answers your question,

he intends to buy that product.

You should tie the customer’s purchase intent with the sentence:

“We can deliver to you within three weeks,

but do you want us to ship sooner?”.

If a client asks, “Will these drapery fit my home?” ask them back:

“Sir, if I could make them harmonize.” with your house, will you buy them?”.

This question will help you “bind” the customer more.

Doug often proactively closes his questions with the following bindings:

“What this red color is very beautiful, isn’t it sir?”,

“The thicker this product is, the more convenient it will be, right sir?”,

“The economy of the product will increase its competitiveness. doesn’t it sir?”,

“Do you think this extra color makes the house feel larger?”,

“The view tonight brings you great memories, doesn’t it sir? “.

Each question should be geared towards getting the customer to accept your offer,

and the act of concluding the offer with a persuasive question will make the deal easier.

The next section in this book will help you better understand the bindings

that I have used throughout this book.

A particularly important aspect of the “binding” strategy is

that you should use simple words and emphasize a few key points.

Sales training expert Phil Lynch says that in English,

by all means try to avoid separating the word “not”.

Use the words isn’t, shouldn’t, wouldn’t, can’t, couldn’t, doesn’t, won’t…

instead of is not, should not, would not, can not, could not, does not, will not…

Now, develop your own questions

that are specific to your customers and products.

Remember that professional salespeople are constantly learning to become more professional.

This is not an easy thing to do

but the emotional satisfaction

and financial benefits it brings are significant!

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STRATEGY “LOVED CUSTOMERS”

The people who make you smile from just seeing them,

those are my favorite people. – Koi Fresco

If you’re selling at a fashion store,

when a customer walks in and says,

“I’m looking for a suit…”, smile and say,

“Nice to serve you, menswear on this side, sir,”

and you go that way.

After a few steps, you turn to the customer and say,

“If you don’t mind, for the sake of convenience,

may I know what occasion you’d like this suit to be for, sir?

Or are you looking to complete your suit collection?

Not only will this approach get you instant sales,

but it also shows you’re a professional and genuinely care about your clients.

This question is also the beginning of the “loyalty customer” tactic.

The same approach works very well in retail stores

(furniture, specialty or general department stores…).

This tactic will lead customers to a decision more important than simply spending money

to buy a specific item.

I’m sure your sales career will go further mainly

because of your skills in questioning and changing intonation than any other skill.

Most sales people are aware of the importance of asking questions,

but most of them make serious mistakes in the questioning process.

First of all, that’s how to ask questions.

They, like “investigative police”,

are constantly asking questions and being overly assertive.

Next is attitude.

The attitude of the seller is a very important thing.

Salespeople must keep in mind that service attitude always comes first.

When the customer has not yet agreed,

he should not ask any questions.

To get the customer’s permission, do the following:

“Sir, in order to facilitate your information support,

I need to ask you a few questions.

Does that bother you?”

This way of asking questions will not only help you get a positive answer from the customer,

but also let the customer know

why you are asking the question and force them to answer you.

Money is very important!

It’s ridiculous for someone to claim that money is

not as important as anything else in life.

What do you think is more important to us humans, legs or arms?

Or are both equally important?

Money is the lubricant that allows you to “slide” through life gently, smoothly,

instead of being scratched constantly.

Money gives you freedom,

and freedom to buy what you want, freedom to do

what you love in your time.

Money allows you to enjoy the finer things in life,

as well as giving you the opportunity to help others have a better life.

Best of all, money allows you not to expend energy worrying about

not having money.

Happiness is also important.

Rich people think “both”. The poor think “one of two” — Cherry Nguyen

 

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Chapter 29: TIPS FOR DIRECT SELLERS

This chapter is intended primarily for direct sellers.

However, no matter what you do or sell,

I encourage you to read the following pages at least a few times

because they will surely help you to get some ideas

or tactics suitable for each situation you may encounter in your career.

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KNOW WHAT YOU DO – DO WHAT YOU KNOW

Total wealth is the absolute and most accurate measure of wealth,

because if need be, what you own can be converted into cash. — Cherry Nguyen

Once upon a time, fox and rabbit met at a pub.

The story between them revolves around their “old” rival

the hunting dogs of the local hunters.

The fox bragged that he was not afraid of the hounds

because he had many ways to escape their encirclement.

It discovered that if the hounds did come,

it could either retreat into its “territory”

and hide until the danger passed,

or, as quickly as lightning,

it would run out of the den

and no hound would be able to find it to keep up with its speed.

It will run to the nearest stream

and then plunge into the water

and the hounds will completely lose sight of it.

It can even run in circles around its place a few times,

confusing the hounds

and then jumping up into the tree to “watch” the dogs tickling below.

The fox is very cunning,

and he is also very confident in himself.

In contrast to the fox,

the rabbit is quite shy and slightly embarrassed

when he admits that if a whole pack of hounds comes,

his only way is to run away,

as people say about him: “cowardly” like a hare.”

Just as he said that, a dog barked.

Just like the rabbit said, it rushed out the door and ran for its life.

The fox hesitated as to whether he should lock the door and hide in the inn,

or run as fast as he could to the stream

or run around confusing the hounds and climb the tree.

While it was still thinking about how to use it,

a whole pack of hounds rushed over and ate it.

The implication of this story is simple:

It is better to use some effective trick or technique

that you know well than to know all the techniques in this book and not use any at all.

The Art of Advanced Selling encompasses a wide range of tactics and techniques.

First of all, the tactics mentioned are applicable to all sellers around the world

no matter what product they sell.

Every sales person with personal creativity can sell very special products or services.

Of course, I don’t know every tactic, but in this book,

the techniques and principles of selling are covered in a broad range and with a purpose.

The purpose of the book is to help salespeople in all fields

become more professional and more successful.

Because there are countless sellers

who offer their products to many different customers

Therefore, there will inevitably be many different ways to approach customers.

One thing that you can easily see is this:

all the closing tactics used in The Art of Advanced Selling are highly educational.

You should remember that the customer will say “no”

to your product when he does not gather enough information to say “yes”.

Therefore, we need to add information

and reasons and reasons (emotional and rational)

that justify their purchase of the product for their own benefit.

Gerard I. Nierenberg once said at the launch of the book The Power of Personal Selling:

“Customers want to know a lot of things,

but they don’t want someone to teach them to do this or that.”

Since you’ve come a long way in this book,

I have reason to believe that you’ve learned

and are using the tactics and techniques we’ve covered.

I also believe you will continue to be excited to learn

and apply the other strategies mentioned here.

Never depend on single income,

make investment to create a second source. ― Warren Buffet

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A “LONG TERM” COMPLETE TARGET

Once you start saving a decent portion of your income,

you can proceed to the next stage of making your money grow through

different investment channels.

In general, the more successful you are in investing,

the faster your money grows and produces a greater wealth.

Rich people always spend time

and effort to learn about investment activities and research and analyze investments.

They pride themselves on being great investors,

or at least hiring great investors to help manage and invest their money. — Cherry Nguyen

This is a particular tactic used by direct sellers,

but with various variations,

it can be used for areas such as cars, real estate, home appliances

or products installments at shopping centers or specialized stores.

This tactic is used after the value of the product has been created,

but before you provide complete information about the product to the customer.

When I first entered the world of sales,

many people called this the “great-grandfather” tactic

because it was “as old as the earth”.

Some sales trainers see it as an “order book” tactic,

but others see it as a “basic” tactic.

Gene Montrose, a sales trainer from Portland, Oregon, calls it tactic “disclosure,”

and I find the name more appropriate.

Rich people manage their money very well. Poor people don’t know how to manage their money.— Cherry Nguyen

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STRATEGY “DISCLOSURE”

Rich people focus on total assets. The poor focus on income from employment. — Cherry Nguyen

When the value of the product has been built

and the salesman is nearing closing the deal,

he will say something like this:

“Ladies and gentlemen, as you know,

Uncle Sam is a man. interferes in many aspects of our lives.

Some things he does very well, some things not so well.

One of his rules, which I believe is good,

is that companies must “disclose” to their customers all the details of a deal.

Ethical salespeople and companies support this rule.

Ladies and gentlemen, in compliance with government regulations,

our company always provides customers with all the necessary information

not only in each deal but in each of our offers.

This keeps customers from getting confused about our product and its cost.

And if you talk to your neighbor about our offers on the same product,

you will find them identical.

Hope you won’t hesitate anymore when working with a company

that provides information openly and fairly to all customers.”

(Now, if you read the last part again,

you’ll notice we’ve “published” all of our information.

This means: “You should write your order now! “)

The rich live in a world of affluence,

and the poor live in a world of limitations.

In fact, both still live in the same physical world,

but the difference lies in each person’s perspective. — Cherry Nguyen

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MAKE ORDER

To master money, you must first manage it. — Cherry Nguyen

“Sir, the order you and I just discussed is order number 87

[for now, your order should be clear, legible,

and proportionate when you write number 87].

The amount on this order is $39,995.

Shipping and handling fees are $2,000. So the total is $41,995.

The government requires us to pay taxes on all their assistance,

and the tax will be $3,355,

so the total value of the shipment is $45,350.”

At this moment,

Surely customers will be more interested and say,

“Wait, I didn’t say I would buy from you!”.

When you encounter similar questions, respond with:

“Oh yes, of course.

I explained it in order to make you aware of the specific terms of our offer.

Sir, personally, I believe you are the one who never says “yes”

or “no” to anything until you know for yourself

whether to say “no” or “yes”, right? , Sir?”.

In fact, money management does not take away any of your freedom, on the contrary,

it makes you more free.

Money management allows you to be financially free

so you never have to work again.

I believe that is true freedom.— Cherry Nguyen

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STRATEGY FOR MAKING THE “SECOND DECIDES”

Every day, every day,

Everything will attract things like it.

Money will suck money,

Let your savings tube become a magnet for more

and more money and opportunities to help you become financially freedom. — Cherry Nguyen

This strategy is influenced by several factors.

First of all, when you switch to the “customer choice” tactic,

you are leading the customer to a temporary decision

and then to their main decision.

Even if the customer does not purchase at this point,

your efforts are not in vain

because you have helped him identify the order,

terms and options available.

This is extremely important

because the client needs enough information

before he can make an informed decision.

The clarification process gives the client confidence

because at least he knows what he is deciding to do.

And it’s no surprise that clarity makes customers confident.

Sometimes, clients also need a “quiet time”.

Because of this, I once missed a deal,

but later when I analyzed the other features in more detail,

the client changed his mind

and asked a question regarding the “disclosure” tactic:

“Is the above payment in 20 or 18 months?”,

“How long does it take to deliver?”,

“Suppose I choose to pay monthly and then decide to pay it off all at once,

what would the penalty look like? any?”

Many times the client will say “no” at this stage but after having a “quiet time”

and getting enough additional information, he will make a yes decision.

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CUSTOMERS NEED TO CONSIDER OUR “POCKET OF MONEY”

There are many times while I am passionately explaining additional features,

but customers still do not pay attention to what I say.

He is thinking about other payments that must be made first,

and then he can make this new deal.

That is one of the reasons

why the “disclosure” strategy should be implemented soon after

the customer has enough basis to evaluate a deal.

This tactic helps customers thoroughly understand the basic, accurate information to make decisions.

This tactic wasn’t created to “trick” someone into buying something he doesn’t need, don’t want,

or can’t afford.

This tactic is only useful to genuine customers

who are hesitant and need a more tactful persuasion to act in their own best interests.

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STRATEGY “TENNIS SUCKING”

All the statistics in the world can’t measure the warmth of a smile. – Chris Hart

I am absolutely convinced that I am correct in assuming that any experienced salesperson

who has ever persuaded married couples to buy has been in a similar situation:

Husband: “Honey, what do you think?”

Wife: “Oh, it’s all up to you!”

Husband: “No, I’m the one using them!”

Wife: “Yes, but you are the one paying.”

And the two kept arguing about it.

When this happens, you can be sure that one of the following three situations is happening:

(1) Both husband and wife want to buy the product,

(2) Neither of them agree,

(3) One one agrees and one doesn’t.

However, it is also easy to see that no one wants to make the final decision.

Each player pushes the “ball” to the opponent’s court and says to the other:

“You make a decision!”

Since everyone is hitting the ball back and forth, we call this the “tennis racquet” strategy.

More importantly,

you need to understand that if you just sit out and watch the “game” unfold,

one of them (usually the husband) will smile and say,

“You know, we mean it.

I was about to buy this product

but unfortunately my wife couldn’t make a definite decision.”

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SOLUTION TO THE ABOVE SITUATION AS FOLLOWS

Silence and smiles are two powerful tools. – Cherry Nguyen

You’ll say, “Sorry guys, I know I shouldn’t say this, but I’ll say it anyway.

I don’t think either of you should be making a decision right now,

because you’re emotionally driven,

and that could lead to a wrong decision.”

And apply the strategy below.

The rich have a lot of money but spend little,

while the poor have very little money and spend too much.

The poor work to earn money now,

while the rich work to earn money for their investments,

and those deals will pay them off in the future.

Rich people buy assets that are likely to increase in value in the future,

while poor people “buy” expenses as money.

It will depreciate in a short time.

The rich accumulate land.

Poor people accumulate bills. — Cherry Nguyen

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STRATEGY “BEN FRANKLIN”

People seldom notice old clothes if you wear a big smile. — Milton A. Lee

I don’t know who came up with this strategy or when,

but my friend Bill Cranford passed it on to me in 1947. Tell them:

“Instead of making decisions emotionally,

I think we should borrow a page from the life of one of the wisest men in America.

That’s Benjamin Franklin.

Whenever faced with a difficult decision, he always took out a piece of paper,

drew a line in the middle,

dividing the paper in half,

on the left he wrote the word “should” and the right “shouldn’t”.

(Later, Percy Whiting – author of the Five Golden Rules of Sales also used this method.)

Ladies and gentlemen,

I think we should also follow this sequence,

This is the simplest way to see the facts that indicate “should”

or “shouldn’t” buy this product.

And use factual information to make decisions.

Do you think this idea makes sense?”

The poor look at the dollar and only “see” a dollar

that can be exchanged for something they want in the present moment.

The rich see a dollar as a seed that can be planted

and reaped hundreds of dollars more,

which can then be planted to yield thousands more dollars.

Think about that.

Every dollar you spend today can cost you hundreds of dollars tomorrow.

For me personally, every dollar is an “investment warrior”

whose mission is to bring “financial freedom” to their owner,

Needless to say, I am very careful with my “freedom fighters”

and never allow myself to use them arbitrarily and easily. — Cherry Nguyen

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EXPLAIN WHY THEY SHOULD BUY YOUR PRODUCTS

“There are many reasons why you should buy this product.

First of all, because grandparents like it…”.

However, you shouldn’t count your “should”

or “shouldn’t” reasons until you’ve written down all of them.

If you keep counting the number of “should” reasons,

there will be a “quantity” debate between “should” and “shouldn’t”.

Customers may also see this as a challenge to come up with multiple “don’ts” reasons.

Some “shouldn’t” reasons can be “ridiculous”,

but they view giving them as entertainment

and so you won’t be able to control the situation,

even if the Whichever has a greater number of reasons.

You say the first reason “grandparents like the product” is because people buy

what they want, not necessarily because of the need.

Second reason [you know it’s the second reason but don’t write its serial number]:

“You think our product saves money”

[Continue with the above reason why you should buy row.]

With “shouldn’t” reasons, you begin your list by saying,

“One of the reasons you shouldn’t buy this product today is…

[list obstacles that come up in the list] decision making process].

You need to state the main reason or obstacles the customer has raised.

If you don’t, they will.

If you do it yourself, you can remove a few minor obstacles yourself.

Then you shut up and let the customer list other “shouldn’t” reasons.

If you do your job well, you will have more reasons to agree than disagree.

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AND, COMPLETE THE TRADE

Now it’s time to add up the total number of reasons in each column and say,

“Let me see, one, two, three”.

[Write the number in big, bold bold and circle it a few times].

“The reasons shouldn’t be one, two, three…

[You write the total and also circle it].

According to Percy Whiting, at that point you should hand the paper over to the client and say,

“Madam, can you make a decision?

Do we continue with “should” or “shouldn’t” reasons?

(Let the customer answer.)

Regarding this technique,

Charlie Cullen says that you need to be a little bold when giving the paper to the client.

Look them in the eye, reach out and say,

“You know what, if all my clients used this approach to decision making,

my job would be more enjoyable so many.

Then you will love this product!”.

Many sales people often ask me,

“Zig, does this really work?”.

The answer is: “It doesn’t always work”.

That is the main reason why a presentation

or persuasion part of the sales process should start with the most practical benefits

and end with the next big practical benefit.

This is important because your audience will remember the beginning

and the end of your presentation the most.

However, the arrangement of “should” and “should not” is only relative.

First of all, customers may have only one objection, but often they say,

“I don’t intend to buy it and I don’t care how many reasons why I should buy it.”

Plus, customers don’t buy anything for the ten reasons you and they list.

In most cases, they buy for a primary reason and a secondary reason.

In short, the poor work hard and quickly spend all the money they earn,

and the results, that they have to work hard all their lives.

Rich people work hard, spend sparingly,

and invest their money so they never have to work hard again. — Cherry Nguyen

**********

PLEASE APPLY THIS STRATEGY TO ALL THE CUSTOMERS’ RELATED FAMILY

You make the list above to show the client the legitimacy of the problem.

When making a purchase decision, customers need to be more certain,

so they will talk to their husband/wife, relatives, friends… to gather more information.

Many shoppers are initially excited but then give up

because their loved ones lashed out at or ridiculed the decision they made.

The “Ben Franklin” strategy list of reasons not only helps you get a deal,

but sometimes helps keep it going.

So, I encourage you to follow this process.

Later I will refer to “reason in terms of
emotions” and will better explain why this tactic should be used.

Each tactic should be a “highly educational” process,

and while the tactic doesn’t offer any new reasons for a buying decision,

it sums up the reasons already mentioned.

This gives the client peace of mind and confidence that the new decision

(in case he soon says “no”) is correct and wise.

There are two factors that are extremely important:

first, even though customers have obtained information about goods, products or services,

they may still miss an important point.

Second, a customer can have all the necessary information and still make the wrong decision.

“Ben Franklin” tactics will help them make sure they don’t miss a single key point,

and the review process will help reduce the chances of the client making the wrong decision.

The only way I know for you to have the money you want is to learn

how to play the “money game” expertly.

You need to learn income control skills

and strategies to manage your money

and invest it in the most effective way. — Cherry Nguyen

*********

STRATEGY “IDOLIZATION”

Here’s a tactic you can use in the event

that a couple “speaks out” eloquently during the entire introduction

or closing session but ends up saying,

“We don’t have enough money to buy a this product!”.

Usually, in such cases two situations occur.

Either the wife has the right to decide

(as we often say: “his orders are not equal to hers”),

or all matters are decided by the husband.

If the wife does not have the power to decide,

she will try to plead with her husband by showing that she is willing to “give up”

what she currently wants in order to gain support

and benefits in more future.

In such cases, if you want to get the deal,

you have to know how to motivate the wife to convince her husband to rethink the issue

and you can get an advantage in working with her.

When she said,

“We don’t have enough money to buy this product!”

you should smile and turn to your husband:

“Sir, it’s always interesting to hear your wife say that.

Because I believe she said this lest you think she was thinking only of herself.

Sir, I honestly don’t believe your wife bought this product just for herself.

Wouldn’t it be great if all the wives thought like this lady?

[What the husband says is wonderful.]

Sir, you are very lucky to have such a generous life partner.

Of course, the housewife is also very lucky

because I dare to bet that he is the one

who always knows how to give love and praise to such a wife.”

Now, let’s pause and consider the situation you’re posing for the client.

First of all, you are idolizing the wife.

She’ll think you’re a sophisticated salesperson.

She’ll be more than willing to listen to you and more importantly,

you’ll make her feel important.

You also make a good impression on your husband

because you’re not only “challenging” him to do your best to satisfy your wife’s wishes,

but you’re also full of praise for him.

Does this tactic really work?

The answer is that this tactic is very effective in some cases.

Remember, each tactic you use creates an opportunity for the customer to move on

and make a new decision.

Customers have more factual information

as well as emotional connections to make decisions.

This also means that customers are pushing themselves to buy.

I would also like to remind you

that each end is a process that increases the value of products and services in the mind of the customer.

It is clear that if you increase the value of your product in the mind of the customer,

if you know and use enough emotional and/or educational tactics,

you will There are things that are more valuable than money.

A smile is a curve that sets everything straight.- Phyllis Diller

********

STRATEGY “HOLD THE US IN YOUR HAND”

There are many cases where you just can’t get rid of the real reason a customer refuses to buy.

But you believe you can still do something before the customer says “no”.

Then, approaches based on exploration, patience,

or guiding questions won’t work,

and the “hat in hand” strategy, outlined just below, will. effect.

Obviously, when you’ve missed a deal,

you only have to “pack your bags”,

pack all the papers in your briefcase and say goodbye.

In the past, all salespeople wore hats,

so this tactic was born from that day and is known as “holding a hat in hand”.

Today, some call this tactic a “missed deal.”

When you fold the paperwork and put it away,

show that you are about to leave the meeting point,

that you appreciate your client’s valuable time

and hope you will have the opportunity to work with them in the not too distant future.

You get up, prepare to walk to the door

and turn around to say to the customer:

– Sir, do you mind if I ask you this question,

but if you help me answer this question,

it will mean a lot to my career.

You will be surprised to find out how many people are willing to help.

Then you say:

– The truth is we haven’t made any sales today.

And I certainly won’t sell to anyone else either.

I still hope that you will buy my products

because I think they are suitable for your needs.

However, perhaps

because I did not explain the benefits of the product clearly,

he did not choose to buy it.

I feel very sorry.

If you can help point out the mistakes I have made,

I believe they will help me a lot when working with other clients.

In most cases, customers say:

– It’s not your fault.

I don’t buy because…

And it is at this point that they will tell the real reason.

At that time you should clap your hands

or snap your fingers together and shout out loud and say:

– Oh, I didn’t notice that, sir?

No wonder he hesitated even now!

If I were you, I would be too. How did I make that mistake?

You quickly open your briefcase,

give the customer the answer to that obstacle,

and then “close”deal with questions:

– Could these help you make a different decision?

This is not something that happens often,

but from my own experience I would say that in certain trades you can still use this strategy successfully.

There are two things to emphasize here:

First, explain the problem briefly,

and if you can’t get the order,

it’s time to step back and start another journey.

Second, if you really believe

that you and your product meet the needs of the customer well,

then act in the customer’s interest.

This is a tactic that requires a bit of daring and risk,

but it will help you become a seasoned salesman

instead of an out-of-date salesman trying to sound reckless.

To have the highest income,

you have to be the best.

This is another reason to keep learning

and improving your skills in whatever field you’re in.

It is noteworthy that the rich are not only constantly learning,

but they are always looking for and learning from the very best people

in the fields they want to be in.

I’ve always made it a rule to learn from the true masters of their field,

not those who claim to be experts,

but those who can use the results to back up their word.

Rich people listen to advice from people who are richer than them. — Cherry Nguyen

*******

STRATEGY “MY MOTHER SAYS…”

Sometimes salespeople will encounter difficult and frustrating deals.

That’s when they ask a “urgent” question but the customer remains silent.

You should not continue to be silent but wait a while.

I don’t say how long this should be

because it depends on the specific situation (usually around 10 to 60 seconds).

Common sense and experience will limit that amount of time,

however, when you see a customer looking like they’re about to say something,

it’s time to speak up.

Smile and say:

– Sir, when I was a child, my mother used to say that silence is consent.

In your opinion, is it true what my mother said?

This will break the silence and push the ball into the client’s court.

The question is: “What will the customer do next?”.

I don’t think he would say,

“Your mother said that’s not right!”.

This is how to create “sales pressure”,

but the first purpose is to create an opportunity

for customers to create pressure for themselves.

The following story will guide you how to get the client

to agree to let you put pressure on him.

The problem is that sooner or later that “tomorrow” will become “today”,

meaning that if you don’t care about tomorrow, when tomorrow comes,

you will have to repeat the same sentence, just say that.

To become richer, you have two choices: either to earn more,

or to spend less money on daily living.

I don’t see anyone pointing a gun at your head and telling you how to live in the house,

what kind of car to use, what designer clothes to wear,

or what food to eat.

You have complete freedom to choose and decide your lifestyle.

It’s a matter of preference. — Cherry Nguyen

*********

THE STORY OF CHUCK ADKINS

On the surface, Chuck Adkins doesn’t look like a salesman.

He has a fairly modest education.

When he first started selling, he only had a bicycle to use as a means of “practicing”.

In my opinion, Chuck shouldn’t be in sales.

However, an aspiring young trader hired Chuck as an agent for a three-day product promotion plan.
The young man had hired four people before and Chuck was the fifth.

In that short time, Chuck not only managed to stay in the group,

but became the leader of the group of five.

Not long after, he became the number one salesman in the area,

then the number one in the state, the number one in the whole South,

and the seventh in the United States.

When Chuck became the number one distributor in the entire South,

I decided to learn what he was up to.

I arrived in Georgetown early on a beautiful Monday morning

so I could observe Chuck’s work in full.

I will never forget Chuck’s performance that day.

Chuck and his assistant cooked a “show” meal in front of several couples.

As for Chuck’s cooking,

I’m glad I decided not to try them.

However, Chuck presented and fulfilled the set goals well.

By the time the rollout was over,

Chuck had made several appointments at the private homes of the couples who were there.

You know, behind Chuck’s friendliness, cheerfulness,

and ease is his sharpness and determination,

especially at times when it is necessary to “close” a deal.

He has a great ability to attract customers.

That time, a customer suddenly became angry

because he felt pressure to buy from Chuck.

He banged the table and said very harshly

that he would never buy from a salesman

who pressured others.

Just don’t expect to get rich quick, unless you figure out how to clone yourself. — Cherry Nguyen

**********

TARGET “ACCEPT PRESSURE”

Without passive income, you can never be financially free. — Cherry Nguyen

With surprise and slight confusion,

I wondered how Chuck could get out of this situation.

I think Chuck has no choice but to “get out of there as quickly as possible”.

But Chuck was as confident as anyone I’ve ever seen in my life.

He sat there and shook his head repeatedly,

half talking to himself, half saying to me and the customer:

“Sir, I won’t let this happen again.

I am very, very embarrassed.

Sir, like you, I have very little sympathy for salespeople

who put pressure on customers

and even if you think I am forcing you now,

I dare not blame you.

I especially hate this because, here,

I’m a guest in your house

and it’s nice of you to invite friends

and neighbors to watch this showcase as a way of supporting me.

Therefore, I sincerely apologize for giving you such a bad feeling.”

Chuck spoke for nearly two minutes, and his calm,

sincere demeanor made a positive impact on his guests

Moments later, the customer sat back down

and Chuck started the conversation again:

“Sir, will you accept my apology and we can still be friends?”

The customer laughed and said, ”

Oh, I don’t think there’s any harm here.”

Then the two shook hands to confirm their friendship.

At that moment, Chuck said,

“Sir, I know I’m a bit off track,

but do you mind if I ask you a question?”

Customer: “No, just say it.”

Chuck: “Sir, if I knew you were going to do something wrong

and it would be a waste of your money

and the housewife would have to do a lot of unnecessary work,

would you think I should tell you?

you that or do you think it’s none of your business?’

Customer: “I want you to tell me that.”

At this point, Chuck smiled “very broadly” and said,

“Yes, sir, that’s what I just said,

but it upsets you.

Now I’m ready to do it again if you promise you won’t mind me.”

To my great surprise, the client promised he wouldn’t be upset

and Chuck Adkins rephrased and successfully closed the deal.

Chuck Adkins taught me a very important lesson about selling.

The question “Sir, if I knew you were going to do something wrong…”

is the same request for permission to pressure the client.

This question worked,

and Chuck made the deal.

Another lesson I learned from Chuck is

that we can all learn valuable lessons from any one person.

The truth is Chuck taught me how to get clients to let you put a little pressure on them.

This is not to say that Chuck knows more about the art of selling than you and I do,

but Chuck knows at least one tactic that is completely new to me.

The message through this story:

Get useful lessons anytime and anywhere.

The rich like to be paid based on all

or part of the results they produce.

The rich often run their own businesses of some kind.

They generate income from their profits.

Rich people work for commissions or percentages of sales.

Rich people choose shares and profit sharing options,

instead of agreeing to a higher salary.

Please note that there is no guarantee here for any of the above types of income,

although we all know that in the financial world,

return is always proportional to risk.

Rich people believe in themselves,

in their worth and abilities.

The poor do not. — Cherry Nguyen

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