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John C. Maxwell! 15 Golden Rules of Personal Development! Trade-off principle

John C. Maxwell! 15 Golden Rules of Personal Development!

Chapter 11. Trade-off principle

You need to give up to grow

“People will often cling to an uncomfortable way of life

instead of changing

for the better

for fear of getting worse.” — Erik Hoffer

What will you need to move to the next step?

Vision? Right. Hard – working?


Personal development? Of course.

What about letting go of some of the things

you love and value most?

Believe it or not,

this is something

that often causes people to procrastinate,

even those

who have achieved some success.

When you start your career,

it’s not too hard to give up

in order to grow.

In fact, you are willing

to give up everything in exchange for a chance.

Why? Because your “everything” is nothing much!

But when you start

to accumulate something:

a job you enjoy,

a high salary,

a home,

a community of which you are a member,

a degree of security?

Are you willing to give up those things

for the chance to do something

that will bring you closer to your potential?

All achievements,

all earned riches,

have their beginning in an idea. — Napoleon Hill



I recently read the story of an entrepreneur

who realized the importance of making trade-offs

to be more successful

and reach his potential.

The son of impoverished service workers,

working hard

and trying his best

to achieve everything they had,

he took care of his own education

and earned a degree in mathematics.

He began his career working

for the government,

but soon moved into business,

starting with Coca-Cola,

the company his father worked as a driver.

He is a manager,

but he believes his career will be limited while here,

because he thinks they will always see him

as the driver’s son and not judge him

based on his own ability.

So when he got a chance

to work at Pillsbury’s headquarters,

he took the opportunity and moved to Minnesota.

His superiors at Pillsbury,

whom he had known previously at Coca-Cola,

told him they were facing a tough challenge,

and if unsuccessful,

they would look for new jobs.

That did not discourage him.

“I am always encouraged

by the possibility success rather

than the fear of failure,” he explains.

He has worked hard and aims

to become Deputy General Director

before the age of 40.

At Pillsbury, he started in a management position.

He was soon promoted

to group director,

then to senior director

of information systems management,

and finally to deputy general manager of systems,

responsible for overseeing the construction

of the company’s headquarters.

Pillsbury World,

a 44-story twin tower complex in central Minneapolis.

He completed the project ahead

of schedule and under budget.

He achieved his goal four years ahead

of his self-imposed deadline.

He became Deputy General Director

and owns an office with a beautiful view

from the 36th floor of the building.

He achieved his dream

and went beyond the expectations

from his humble beginnings.

But for him, that’s still not enough.

He wrote;

I was only 36 years old,

and although I was blessed

with many accomplishments,

in a short time,

I knew at the time that I had to achieve more.

So I started to imagine how exciting it would be

if I were actually the decision maker running a business…!

After several successful years

as Pillsbury’s VP of Systems and Services,

I knew I had to dream higher;

I dream of becoming the President of some company,


If he sticks to his current path,

he may never become the Chairman of Pillsbury.

His problem is that although he is always successful

and handles all responsibilities with great competence,

he has never managed profit

and loss in any position.

What are you gonna do?

How did you achieve your dream?

Wealth is power.

When you’re rich, anything is possible. — George Clason



He discussed his situation with the COO of Pillsbury

and was presented with a possible solution.

Go work for one of Pillsbury’s divisions: Burger King.

The move has potential,

but it also means he has to make tough trade-offs. I said:

Coming to Burger King meant giving up the position

of Deputy General Manager

that I had worked so hard to get;

salary decreased significantly compared to the original;

loss of stock options;

need to learn a new profession from zero;


if successful,

I may have to move to another part of the US

in other words,

his life would change completely in the opposite direction.

But that’s how the Trade-Off Principle works.

If you want to grow to reach your potential,

you must be willing to give up some of the things you value.

Making money is a game most people just don’t know how to play. – Grant Cardone


You have to give up to grow

As he made the decision,

he wondered if this would bring him closer

to his dream

of becoming the president of a business.

He also said:

“I didn’t ask myself the wrong questions like:

How difficult will my new job be?

What would my friends think

if they saw me making hamburgers in a fast food restaurant?

What will I do if this new position doesn’t work as intended?”

He made a trade-off,

accepted the position,


He arrived at Burger King,

along with a host of recent college graduates

and restaurant workers

who received the opportunity

to become assistant managers.

He is an “old man”.

He learned about a whole new business,

starting with roasting chicken,

then operating the cash register,

and so on.

And when the training was over,

he became the 4th assistant manager,

working at the place.

It’s only a 15-minute drive

from his Deputy General Director’s office.

At Burger King, he progressed

from assistant manager

to store manager

to area manager and Philadelphia Area Deputy General Manager.

It’s not an easy path.

He has faced many challenges

and there are many people in the organization

who do not want to see him succeed.

But he persisted,

and he succeeded.

“In retrospect,” he says,

“the unexpected setbacks

I encountered at Burger King could have been a blessing in disguise.

If I had predicted them,

I would have lost sight of my dream.”

Have you ever dreamed of becoming the president of a certain company?

The answer is yes.

Four years after

moving from Pillsbury to Burger King,

he was invited to take over a failed company Pillsbury had bought:

Godfather’s Pizza. And if you haven’t guessed it yet,

I want to tell you that this businessman’s name is Herman Cain.

Although he failed to win the Chairmanship

and received a rain of criticism,

if you look at his life and career,

you can see that he understood the Principle

of Trade-off very well and gave up to grow.

Instead of worrying about what you cannot control,

shift your energy to what you can create. ― Roy T. Bennett



Life has many turns,

ups and downs.

At these crossroads,

we are forced to choose.

We can add something to our life,

take something away,

or trade one thing for another.

The most successful people know

when to do one of these three things.

Here are some insights

that I hope will help you understand the trade-offs,

spot them,

and take advantage of them.

We can always make trade-offs throughout life

I’ve known the Trade-Off Principle since elementary school,

though I didn’t call it what I do now.

At that time,

I liked to play marbles.

We played marbles during lunch and breaks.

Trying to beat your friends

and get their best marbles is a great experience.

A friend of mine had a very nice,

big cat’s eye marble

that I really wanted to get

but he didn’t use it to play with,

so I never had a chance to win it.

He just held it up and showed it to us.

So I thought of a plan.

I suggest to change it.

I would first offer to exchange whatever pellets I have for it.

He didn’t care.

Then I offered to exchange two for it.

Then three pills.

Four tablets.

I think he will change

if I give up my seven marbles.

He was very happy when he got seven marbles.

And I’m so glad I got

that beautiful marble.

Everyone makes a trade-off in life,

whether they know it or not.

The question is,

have you made good or bad trade-offs.

Overall, I believe…

Unsuccessful people make bad trade-offs.

The average person makes very few trade-offs.

Successful people are very good at trade-offs.

I estimate that I have made over 26 major trade-offs

so far in my life.

I’ve made two trade-offs in the last three months!

At 64, I realized that I had to be willing to make tradeoffs

if I wanted to continue to grow

nd strive to reach my potential.

When I stop making trade-offs,

I will reach the end of my life’s journey.

And at that point my growth stopped.

And that will be the day

when my best years are behind me

and my potential is no longer ahead.

You are not rich until you have a rich heart. ― Roy T. Bennett


We must learn to see trade-offs as opportunities for growth

Nothing creates a greater gap between successful

and unsuccessful people than the choices they make.

Often, people make their lives more difficult

because they have made bad choices at crossroads in their lives

or refused to make choices out of fear.

But it’s important to remember

that while we don’t always get what we want,

we always get what we choose.

Although we don’t always get what we want,

we always get what we choose.

Whenever I’m faced with a trade-off,

I ask myself two questions:

Money isn’t important until you need it,

then it’s too late. — Grant Cardone


What are the pros and cons of this trade-off?

Any time you react to one of life’s crossroads with fear

instead of looking at its merits,

you’ve excluded yourself from a potential opportunity.

By trying to figure out the pros

and cons of any choice,

I’ve been able to deal with my fear.

Observing harsh realities also helped me discover

that I tend to overestimate the value

of what I have and underestimate the value

of what I can gain by giving it up.

There’s no shortage of money in this world.

Start hustling. — Grant Cardone


Will I stay the same or grow with this change?

Great trade-offs are not something you have to endure.

That reflects a passive attitude

and a mindset that says,

“I hope this works out.”

Instead, positive trade-offs should be viewed

as opportunities for growth.

After all, we will be more mature.

As we grow through change,

we become more dynamic.

We control our attitudes and emotions.

We become agents of positive change in our own lives.

Author Denis Waitley says:

“One sign of wisdom and maturity is

when you realize that your decisions bring rewards

and positive results.

You have to take charge of your life,

and your ultimate success depends on the choices you make.”

I agree with that,

and many years ago

I determined that

while others may live a lackluster life,

I am not.

While others may see themselves as victims,

I am not.

While others leave their future in the hands of others,

I do not.

Although others simply exist,

I will grow and live truly.

It’s my choice,

and I won’t give up.

Trade-offs force us to make difficult personal changes

I often hear people express hope that things will change.

In those moments,

I want to tell them that the difference

between where we are

and where we want to be is created

by the changes we are willing to make in our lives.

When you want something you’ve never had,

you have to do something you’ve never done.

Otherwise you will continue

to get the same results.

The difference between where we are

and where we want to be is created

by the changes we are willing to make in our lives.

Changes in our lives always begin

with the changes we are willing to make to ourselves.

This is usually not easy.

But to get through it,

we need to remember that…

Personal Change

– To change your life,

you need to change.

Change is possible

– Anyone can change.

Change benefits

– You will get results when you change.

Change may not always be easy,

but we can always do it.

As psychologist and Holocaust survivor Viktor Frankl notes,

“When we cannot change a situation,

we are forced to change ourselves.”

We just need to remember that we are the key.

Being willing to change is very important.

That’s when we make the change.

Changing just for the sake of change

will only make one person suffer.

Necessary advance changes can lead to big wins,

but are difficult to implement change

when you have to change brings you victory.

Changing after you have to change leads to loss.

Rejecting change is killing your potential.

“When we cannot change a situation,

we must change ourselves.”– Victor Frankl


One of the most difficult personal changes

I ever experienced occurred in 1978.

At that point,

I found myself at a crossroads in my life.

I realize that my ability to help people

as a speaker is very limited.

I can only touch the lives of the people I talk to.

That’s when I decided

that I would write the book.

The problem is that I’ve never written

a book and don’t know how.

I realized it would take a lot of time

and effort to become an author,

but I was ready to give it a try.

I spent many hours interviewing authors,

taking classes,

attending conferences,

and listening to tapes.

I have spent hundreds of hours writing

and revising what I have written.

This process took me a year,

and all I got was a small,

hundred-page manuscript.

It was rejected by publishers,

and there were times

when I asked myself:

“is all this effort really worth it?”

In the end, it paid off well.

I was able to publish my first book,

Think on these things.

Did I reach my potential to write that book?

No, but it set me on the path to being able

to reach my potential

because I was an adult.

And completing a book has helped me keep writing,

learning, and improving.

Today, I have written more than 70 books

with more than 21 million copies sold.

But I might never have sold a book

if I wasn’t willing

to make the hard changes needed to become a writer.

And I never reached most of the people

I had the opportunity to help.

Successful people ask better questions,

and as a result,

they get better answers. ― Tony Robbins


The pain of trade-offs often lasts longer than the pleasure it brings

Not long ago, I visited the home of my son, Joel,

and found my grandson,

James, a three-year-old boy,

sitting in the laundry room.

The boy is waiting for his blanket to dry,

and he is not happy

because the blanket is in the dryer,

nothing to hug.

We are very much like James.

We really want change,

but we don’t want to wait for the results.

And often we are acutely aware

of what we lose in exchange

because we feel it immediately,

while we often don’t reap the rewards

of the trade-off until many days,

weeks, months, years or even decades later.

This waiting period can be a real challenge.

We want results,

but we have to deal

with the loss of what we want

and the uncertainty between the end of the trade-off

and the hope for a new beginning.

This change is like a loss.

Some people deal with uncertainty quite well;

others do not.

Some recover from psychological stress of change fairly quickly

and successfully overcome;

others do not.

How well you do will depend partly on your personality

and partly on your attitude.

You cannot change your personality,

but you can choose a positive attitude

and focus on the upcoming benefits of the trade-offs.

You should never regret anything in life.

If it’s good, it’s wonderful.

If it’s bad, it’s experience.― Aysa Angel


We can change at any time

We can make trade-offs at any time in our lives.

For example, we can give up bad habits

for good ones any time we are determined to change.

Getting enough sleep,

exercising instead of lying around

and developing better eating habits

to improve our health is a matter of choice,

not opportunity.

Obviously, the sooner we make decisions,

the better,

but not everyone does.

After making a bad trade-off,

people often panic,

feeling that they’ve lost it

and can never be saved.

But rarely is that true.

Most of the time,

we can choose to go back.

I know that was true for me.

I made many bad trade-offs,

but I refunded my trade-offs

and returned to my original state.

One of my favorite poems is Carl Bard’s work

that shows the power

from making positive choices after bad ones.

though no one can go back and make

a brand new start, my friend,

Anyone can start from now

And make a brand new ending.


Although no one can turn back

and have a whole new beginning,

but my friends,

Anyone can get started now

And create a whole new ending.

Therefore, when it comes to choices,

never say never.

Never a distant, unreliable thing,

and life has too many possibilities

for you to waste by imposing that restriction on it.

You never change your life

until you step out of your comfort zone;

change begins at the end of your comfort zone. ― Roy T. Bennett 


Some trade-offs appear only once

The cycle of change gives us the opportunity to make decisions.

Sometimes that cycle only happens once.

Missing it means letting the opportunity go.

Andy Grove, former President and CEO of Intel,


“There is at least one point in the history

of any company

when you have to make drastic changes

to get to the next performance ladder.

If you miss that point,

you will start to fall.”

I went through one of those situations a few years ago.

For more than a decade, the person

I most wanted to meet was Nelson Mandela.

It took a few years,

but I was finally able to make an appointment

to speak with him for a day.

But when that day came,

Mandela broke his hip so he canceled the appointment.

I could change my schedule to come see you,

but that would also mean

I had to cancel my talk in Kenya.

It’s a trade-off I’m not willing to make,

because I promised to get there.

Since Mandela was old,

I might lose the opportunity to see him forever.

Freedom is not something you buy(expenditures)

It is something you earn(incomes). — Grant Cardone


The higher you go, the harder it is to change

As I noted before,

if you’re like most people,

you have to give up very little at the start of your career.

But as you get higher

and accumulate some good achievements in life,

you have to pay a higher price

if you want to trade it.

Former Secretary of State Henry Kissinger said,

“Every success buys a ticket to a more difficult problem.”

“Every success buys a ticket to a harder problem.” – Henry Kissinger


When we are in a low position,

we trade for despair.

We have an incentive to change.

As we climb the ladder,

we change for inspiration.

At this higher level,

we don’t need to do it anymore.

We feel comfortable.

As a result,

we don’t make trade-offs.

One of the risks of success is

that it can make a person unwilling to learn more.

Many people easily allow themselves

to take success as a ticket to stop growing.

They believe they know enough to succeed

and they start to slow down.

They trade creativity and development for a formula,

which they use over and over again.

They say,

“You can’t argue with success.”

But they were wrong.

Why? Because the skills that got you here may not be the skills

that will get you there.

This is especially true today

when things are changing rapidly.

Five years ago (since I’m writing this),

Twitter didn’t exist.

Now think about how that affects our culture

and our business.

Four years ago, the iPhone didn’t exist.

Now it’s normal to carry this high-powered computer

and media device in your pocket.

No matter how successful you are up to this point,

you can never “stand up”.

If you want to continue to grow and learn,

you need to keep making trade-offs.

In the end, in trade-off,

we are trading one part of ourselves for another.

Author and thinker Henry David Thoreau said,

“The price of anything is the portion of life

you are willing to give up for it.”

You give part of your life in return for another part.

That may not be easy,

but it is necessary.

“The price of anything is the part of your life

you are willing to give up to get it. – Henry David Thoreau

Trade-offs never make us the same

Business author Louis Boone asserts,

“Don’t be so afraid of failure that you refuse

to try new things.

The dullest summary of life is composed of three descriptions:


could be,

and should be.”

We all have the right to choose,

but every time we make a choice,

our choices affect us.

It changes us.

Even bad choices can help us change for the better,

because they open up our minds

and show us who we are.



and advocate C. S. Lewis wrote a book called The Great Divorce.

It is said that he chose that title

because faith requires a choice.

If we really test it,

we have to decide

which side we want to live on,

and that choice causes us

to part ways with what we once held.

Therefore, no matter which way we choose,

we can never be the old “us” when making choices.

It is in your moments of decision that your destiny is shaped. ― Tony Robbins


Some trade-offs are not worth the price

I’m always ready to change.

I’ve seen trade-offs as a way of life.

But not everything in my life is a trade-off.

I don’t want to trade marriage for a career.

I am not willing to trade my relationship with my children

or grandchildren for fame or fortune.

And I don’t want to trade my values ​​

for anything or anyone.

These kinds of trade-offs only lead to regret.

And once these things have been exchanged,

it is very difficult to get them back.

Perhaps the most remarkable story of a bad trade-off is

that of Jacob and Esau in the Bible.

As the eldest son,

Esau is the first choice

for the position of inheriting everything

from his father, Isaac.

But then he traded it for a chance

to fill his stomach:

One day Jacob was cooking a stew.

Esau came back from the field and was very hungry.

Esau said to Jacob,

“Give me some red soup – I’m hungry!”

Jacob said: “Let’s trade it:

My stew for your birthright!”

Esau said, “I am hungry!

What’s the point of inheritance if I starve?

Jacob said, “First, swear.”

And Esau did.

He gave up the right to be born the eldest.

Jacob gave him bread and lentil soup.

He ate, drank, got up and left.

Esau gave up his right to be the eldest son.6

I believe most people

who make bad trade-offs like

this don’t realize they’re doing it

until it’s too late.

That’s why I believe it’s important

to create systems and boundaries to stay safe.

For example,

I gave Margaret the power

to veto my schedule to keep me

from spending too much time working.

I also avoid being alone

with any women other than family members.

And I take time each day to pray that values ​​guide

and play an important role in my life.

I recommend making choices

and using systems to keep yourself on track.

The only reason we don’t have what we want in life

is the reasons we create why we can’t have them. ― Tony Robbins



So far in your life,

what have you traded for?

Have you thought about that?

Do you offer guidelines to help you decide

what to strive for and what to trade off?

Allow me to offer five trade-offs

that I think can help you develop your own guidelines:

Nothing in life has any meaning except the meaning we give it. ― Tony Robbins


1. I’m willing to give up financial security today

for tomorrow’s potential

Doctor and author George W. Crane says:

“There is no future in any job.

The future is in the hands of the person holding that job.”

I have always believed it too,

and as a result,

I am always willing to bet on myself,

so much so that I often take financial risks in pursuit

of what I believe is an attractive opportunity.

“There is no future in any job.

The future is in the hands

of the person holding that job.”– George W. Crane

I changed jobs seven times in my life

and accepted a pay cut for it.

The first time was

when I chose my first job.

When I graduated from college,

two churches invited me

to lead their churches.

A church that offers a full-time salary.

The rest of the church does not.

I chose the second church

because I believe I will grow more there.

(And because Margaret is willing to work to help us!)

The second position

I hold with a larger church gives me a better salary.

That was in 1972.

Of all the career changes so far,

there was only one place

that offered a favorable salary

– it was 2010!

Why am I always willing to accept a pay cut when changing jobs?

Because I value chance more than guarantee.

And I know I will work hard

and possibly earn more in the long run.

As my friend Kevin Turner,

COO of Microsoft, puts it:

“The only job security we have is our commitment to personal growth.”

It’s a trade-off that always pays off.

“The only job security we have is our commitment

to personal growth.”– Kevin Turner


2. I am willing to give up immediate gratification in exchange

for personal growth

I am a very optimistic person,

and I like to have fun.

In fact, if you knew when I was a kid,

you’d probably guess

that my life wasn’t going to work out.

I’m useless.

All I want to do is play football

and spend time with my friends.

But as I became an adult,

I learned the words of opera singer Beverly Sills:

“There are no shortcuts to anywhere of value.”

Immediate rewards and personal growth never go hand in hand.

A friend of mine Darren Hardy wrote in his book

The Compound Effect about the war most people experience

when considering taking immediate rewards

or doing what’s best for them.

we are as follows:

We know that if we keep eating syrupy cookies,

our waistlines will never get smaller.

We realize that spending three hours a night

watching Dancing with the Stars

and NCIS will take us three hours

to read a book or listen to good music.

We know that paying for an expensive pair

of running shoes doesn’t make us ready

to run a marathon.

We are a “rational” species

– at least that’s what we say about ourselves.

So why do we become slaves of so many bad habit?

It is because of our need for immediate gratification,

which can turn us into the most passive,

thoughtless beings.

When it comes to growth and success,

immediate satisfaction is always the enemy of growth.

We can choose to please ourselves and settle down,

or we can delay gratification and growth.

That is our choice.

In life you need either inspiration or desperation. ― Tony Robbins


3. I’m willing to give up a fast life in exchange

for a beautiful life

We live in a culture that stereotypes movie and movie stars,

covets luxurious mansions,

idealizes travel,

and plays the lottery in the hope of one day having it,

opportunity to thrive with an admirable life.

But it was almost an illusion.

It’s like a well-groomed model on the cover of a magazine.

It’s not real.

It’s just one of the reasons

I choose to give up the rush life in exchange for a good life.

What is the good life?

In their book Repacking Your Bags,

Richard J. Leider and David A.

Shapiro offer a recipe for the good life.

They say,

“Living where you belong,

with the people you love,

doing the right job,

the right purpose.”

That’s a pretty good description.

I will also add to what evangelist Albert Schweitzer said:

“The great secret of success is going through life as someone

who never runs out of energy.”

In order to keep myself from being “out of energy”,

I try to create greater inner capacity

and thus always succeed in life.

If you want to create competence and succeed in life,

I recommend the following:

• Authorize you to work smarter,

not just harder.

• Do what you do best and ignore the rest.

• Take control of your schedule;

otherwise someone else will do it.

• Do what you love because it gives you energy.

• Work with people you like so your energy won’t run out.

if you do those things

while doing the right job

with the right purpose in the right place

with the people you love,

you will have a good life.

Every problem is a gift,

without problems we would not grow. ― Tony Robbins


4. I’m willing to give up warranties in exchange for meaning

I know many people whose life goal is security:



and financial security.

But I don’t think it’s wiser

to measure progress with assurance as a yardstick.

I think we should measure by meaning.

And that requires development.

You’ll never get anywhere interesting

by always doing what’s safe.

Most people can make a living.

It’s a safe thing.

Meaningful work makes a difference.

The great men of history are not great

because of what they earned and possessed,

but because of what they spent their lives achieving.

Every trade-off is a challenge

to becoming the person we might actually be.

If they’re done correctly,

we can create opportunities

to help others become who they might actually be.

That is the meaning!

The great men of history are not great

because of what they earned and possessed,

but because of what they spent their lives achieving.

Do not go to work to work,

go to work to prosper. — Grant Cardone


5. I am willing to give up the addition in exchange

for the multiplication

I started my career as a successful person.

I always have a lot of energy,

I’m happy to work with the people I love,

and I never need a lot of sleep.

So I threw myself into work

and was motivated to help people.

My attitude at the beginning was

“What can I do for others?”

But that’s an addition.

Once I started learning how to lead,

my question changed:

“What can I do with others?”

That is multiplication.

Where I’m investing a lot of time,


and resources to multiply is EQUIP,

the nonprofit I founded to teach leadership globally.

With the intention of collaborating with others

and helping more people,

we asked that:

What if a company led every day…

Efforts to add value to leaders and organizations

value the spirit of cooperation and actively pursue them;

Share, rather than hoard,

resources and knowledge with others;

Doesn’t care who gets the credit; and

Become a fishing rod instead

of a fish in the process of helping others?

The answer is multiplication!

As of today,

EQUIP has trained more than five million leaders

in 175 countries around the world.

That is a very rewarding result.

If you’ve never considered yourself a leader,

I’d like to encourage you

to explore your potential

for leadership development.

Even if you’ve been extremely successful in your personal growth,

skills and abilities,

if you learn to lead,

you can continue to influence those around you even more.

However, if you believe you are incapable of leading others,

then consider becoming a mentor.

Your investment in others will have a scaling effect,

and you won’t regret the time you spent.

Most people try to take too much

with them when they go on a life journey.

They want to keep adding

without taking anything away.

That won’t work.

You can’t do everything;

only a certain amount of time in a day.

At some point, you will reach your limit.

Besides, we need to always remember that if nothing happens,

nothing will change!

We can learn a lot about trade-offs from checkers.

As someone once said:

One step back,

two steps forward;

don’t take two steps at once;


instead of backward;

and when you get to the top,

you are free to move as you want.

If you want to reach your potential,

be prepared to make a trade-off.

As author James Allen once said:

He who sacrifices little will gain little;

Whoever achieves much will be forced

to make a lot of sacrifices.

When you’re having money problems,

the first thing to do is quit spending on all things

that don’t produce money. — Grant Cardone



1. Write down your personal list of trade-offs.

Start by using the list in the chapter to spark ideas:

� I’m willing to give up financial security today

for tomorrow’s potential

� I’m willing to give up immediate gratification in exchange

for personal growth

� I’m willing to give up a rushed life in exchange

for a beautiful life

� I’m willing to give up security in exchange

for meaning

� I’m willing to give up additions in exchange

for multiplication

Think about the worthwhile trade-offs you’ve made in the past

that you think will continue to be great ideas for the future.

Consider what you need to achieve your potential

or need to give up to reach it.

I didn’t come from money,

I started from zero and I have massive appreciation for anyone

who can accumulate wealth. — Grant Cardone


2. It’s important to know what you’re not willing to give up

in order to determine

what you’re willing to give up.

Think about the non-negotiables in your life

and list them out.

Then for each, identify its greatest potential threat

and the safety measures you need

to put in place to protect it.

Money is like a jealous lover.

Ignore it and it will ignore you,

or worse,

it will leave you for someone who makes it a priority.”— Grant Cardone


3. What trade-offs do you need right now that you don’t want to do?

Most people prefer to settle down

and learn to live with a limit

or barrier that can be removed by trade-offs.

What’s the next thing you need to trade off?

And what do you have to give up to get it?

“Some people see things as they are and ask why.

Others dream about things like

they never could and ask why not.”— George Bernard Shaw

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Angel Cherry

Creative Blogger

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