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Brian Tracy! 100 unchanging rules for business success! The Laws of Leadership

100 unchanging rules for business success


Leadership is one of the most important factors determining the success

or failure of a business in a competitive,

fickle and dynamic economy.

Quality leadership is a valuable asset of an organization.

The ability to step up and take on leadership positions

when necessary is vital to the success of all human activities.

And never has the demand

for leadership positions at all levels been

as strong and fierce as it is today.

Perhaps the most important thing here

is that leadership is built through effort,

not innate.

You can become a leader in your business

and in the world around you

by cultivating the qualities

and actions of successful leaders

who have come before you.

As with other skills,

leadership is developed from constant practice

until you are truly mastered.

Leadership positions require many important skills,

special qualities

as well as great responsibilities.

However, the rewards for leaders are commensurate.

You will gain the respect,

admiration and support of everyone around you.

You enjoy a greater sense of control

and personal power in all areas of your life.

You will be able to achieve goals beyond the ordinary.

The more you behave like a leader,

the more positive you feel about yourself.

Your sense of self-confidence

and personal pride will be stronger.

You feel energized

and become more effective

at making positive changes in your work and personal life.

When you begin to think

and act like a leader,

and apply the principles of leadership

to your life and work,

you will attract opportunities

to leverage your talents

and abilities optimally yourself.

Do your responsibilities well today,

in your current position,

you will be trusted

and take on more important jobs in the future.

Those are the good starting steps

for you to step up to a leadership position.

It all depends on you.

Leadership is the capacity to translate vision into reality. —Warren Bennis



Honesty, loyalty,

and frankness with all people,

under all circumstances,

are characteristics of excellent leaders.

This law requires you to be completely honest

with yourself and with others.

As Emerson once said,

Protect your integrity like a sacred object.

After all, there is nothing more sacred

than the integrity of your mind.

Integrity is the core trait of a leader.

By definition,

leadership is

the ability to attract others”.

To do this,

you need to build trust

so that people come to you voluntarily,

abide by the decisions you make,

and are willing to give their time,


and effort to you.

In other words,

trust is at the core of leadership.

To have faith and be worthy of it,

you must be true to yourself.

Only then,

can you live honestly with people in life

as well as in work.

As a leader,

you need to set an example for everyone.

Always keep promises,

pioneer in all work,

be consistent in all actions,

treat everyone fairly and without bias,

dare to take responsibility for your decisions,

live fully with the team..

Always work as if everyone is watching you,

even if it’s not.

There are two basic forms of leadership in business today:

problem-based leadership

and transformational leadership.

Problem-based leadership is the ability to direct people,

manage resources,

and get things done.

And transformational leadership

– the most important form of leadership today,

is the ability to motivate,


reach people emotionally,

empower them so they can contribute more,

and help people achieve higher levels of job performance.

Leadership in this direction allows leaders

to unleash their energies

so that employees can perform highly challenging tasks.

Before taking any action,

leaders think about the present

as well as the future,

and few leaders sacrifice their integrity

or long-term reputation in exchange

for benefits in front of eyes.

There is a direct relationship

between your sense of self-esteem

and confidence on the one hand

and your levels of consistency

and honesty on the other.

The longer you maintain your values in life,

the happier you will feel

and the better you will feel about yourself,

no matter what happens around you.

Only those who will risk going too far can possibly find out how far one can go. – T.S. Eliot



The ability to make bold decisions

and act in the face of setbacks

and adversity is key to excellent leadership.

Winston Churchill once said,

Courage is regarded as the noblest virtue

which lays the foundation for all other virtues”.

Although not every decision made

by leaders is a guarantee of success,

when faced with difficult situations,

complex problems,

and problems,

leaders need to courageously make decisions planning

and implementation.

The ability to launch a movement,

to act confidently even at the risk of loss

or failure, is a manifestation of outstanding leadership.

Most people’s natural reaction is to avoid

or shrink from the things

that worry them or fear them.

But as a leader,

you need to know how to control

and master your fear.

When you force yourself

to go against this natural response,

the fear will gradually fade away

and no longer have the power

to overpower you.

Make it a habit to face your fears.

If there’s anything in your life

that worries you,

take it as a personal challenge and resolve

to work through it.

Glenn Ford

– a veteran actor of American cinema

– once said,

If you don’t do what you fear,

fear will rule your life“.

Or Emerson wrote:

Do what you fear and fear will surely be repelled.”

The two biggest obstacles to personal success

and effectiveness are fear of failure and fear of criticism.

But every great success comes after failure

and is accompanied by countless criticisms.

It is the lessons you need to learn from these failures

and your ability to overcome criticism

that will set you up for success in the long run.

Thomas J. Watson,

founder of IBM, said:

If you want to succeed faster,

you have to double your failure rate.

Success lies on the other side of failure.

The person who holds a leadership role in any work group

or organization is someone who knows

how to make bold decisions when faced

with any danger or threat.

Boldness can sometimes get you in trouble,

but then it will give you a way out.

The Zulu people (South Africa) have an old saying:

When you face two dangers,

one behind you and the other in front of you,

it is better to move forward“.

Starting today,

resolve to get out of your comfort zone,

whatever it is.

Great business success comes from taking risks,

from taking bold steps to places no one has ever been before.

Set yourself and your organization big,

bold goals and never settle for the present.

Be aware that life is not immune to problems,




and obstacles that can discourage you.

However, a true leader never allows himself

to be discouraged or to blame himself.

Leaders do not complain,


or wait for things to be easier or different.

Leaders always know to remind themselves

of the quote of Henry Ford:

“Failure is an opportunity to start again more wisely“.



Leaders always see things as they really are,

not as they wish would happen.

Competence and practicality

are the most important qualities of leadership.

Your level of reality is demonstrated

by your willingness to look directly

at the realities of life and business,

whatever it is.

Peter Drucker referred to this quality of a leader

under the name “intellectual honesty”.

Jack Welch,

president of General Electric,

calls it the “Principle of Authenticity.”

He approached every problem or difficulty with the question:

“What is truth?”.

You should focus on collecting and receiving data

because the data is always the most objective and authentic.

The more facts you have,

the clearer your picture of reality will be,

providing a strong and effective basis

for most of your decisions.

When collecting data,

you need to strictly adhere to objectivity,

not jump to conclusions.

Prioritize finding out the truth over finding excuses.

Imagine that this situation is happening

to another person

and you are invited as an outside observer

for advice and input.

Temporarily withdrawing

from the situation can help you have a more objective view,

so you can make more accurate decisions.

According to Abraham Maslow,

the highest human need

is the “need for self-improvement”

and one of the characteristics

of people who reach this level of need

is that they are very honest

and objective when evaluating themselves close.

They do not harbor illusions,

are not afraid to show their weaknesses,

and accept themselves as they are.

They know that no one is perfect

and they are willing to admit their weaknesses

and adjust their behavior to compensate for them.

To them,

mistakes are just life experiences.

In fact, most people,

even the most talented,

have more weaknesses than strengths.

The key is to find ways to maximize strengths

and minimize weaknesses.

Weaknesses should be addressed

and compensated for by an equal strength,

not avoided,

covered up or ignored.

What are the strengths and weaknesses of your current business?

Continually question,

research and learn,

as well as take in multiple perspectives

to build a clearer picture of your reality.

Always be ready to face your company’s weaknesses a

nd imperfections,

whatever they may be,

and then resolve to take action

to address them.

The more honest you are with yourself

and the more willing to face life,

the more effective you will be

in handling a business situation,

which is constantly changing.

If you’re not satisfied with what’s going on,

think about how you want things to be

and then focus on creating the reality you want.

1. Instead of thinking about the past,

look to the future.

Instead of looking for the cause of the problem,

look for the effective solution.

2. Instead of looking back at where you came from,

focus on where you’re going.

Don’t allow yourself to grieve over things

that have happened and cannot be changed.

What happened was objective reality.

The only thing you can do

is control your attitude towards that reality.

The way you react to an irreversible situation

is often the determining factor in your ability

in the short term and your success in the long term.

Never believe in luck

or hope for a miracle that will save you the situation.

Never think that someone will solve the problem for you.

As a leader,

you must always see things as they really are,

not what you expect will happen.

Some people want it to happen.

Some wish it would happen.

Others make it happen. ― Michael Jordan



Those who know how to use power most effectively

will achieve the desired results.

Power is the ability to influence the distribution of resources

within an organization.

Power exists in all situations,

relationships and determines the effectiveness

of all activities in life.

Any problem has two sides,

so is power.

When used carefully and in good faith,

power brings good.

But if used with malicious

or irresponsible purposes,

power will bring harm,

sometimes beyond control.

In organizations,

power can be used in two ways:

to advance organizational interests

or to enhance individual interests.

Power, when used carefully

and in good faith to advance the interests of the organization,

is a positive force

that can improve the circumstances

of everyone in influence.

And if used with malicious intent

or abused excessively

for the purpose of enhancing the interests

of individuals to the detriment of the organization,

then power becomes a negative force

that can harm the organization,

and individuals in the organization.

Any organization

or system has a certain scope of power

and is often concentrated on just a few individuals.

All power struggles seek a greater share of power

within that fixed sphere of power.

The only way to increase the overall scope of power

is to increase the size of the company,

the number of activities

and the number of people in the organization.

The leader is the person most able to hold

and tame the reins of power.

But real and lasting power in an organization comes

from the consensus of everyone.

Leaders take power because others recognize their abilities

and want them to have that power.

So, if you are trusted to be elected

to a leadership position,

you need to demonstrate

that you know how to make the best use of your power.

Then you will attract more opportunities

to expand your power.

Your power and influence will continue to grow

as long as you demonstrate

that you can use it more effectively

than anyone else.

Four types of power that you can set

There are four main types of power

you can set up for yourself.

The first is expert power.

This is your starting point.

When people recognize

and appreciate your expertise

and excellence in work,

you gain more power

and influence than average

or mediocre performers.

With expert power,

you will get the attention of those

who hold important positions in the organization

and from there,

vast doors of future opportunities will open before you.

The second type of power you can establish

is personal power.

This type of power is expressed in the fact

that you are loved and respected

by everyone around you because of your qualities,



Even if you are not a leader

or a decision maker in the organization,

but people still consult,

listen to your point of view,

and turn to you for advice every time

they have a problem.

This type of power is often referred to

as “social intelligence”

or “emotional intelligence”.

This is the most useful

and highest paying skill in our society.

The third type of power,

positional power,

is the kind of power

that goes hand in hand with position.

Status power includes the ability to hire and fire,

reward and punish.

Status power does not necessarily go hand in hand with ability

or character.

There are many people who hold positional power

for reasons other than their ability

to get things done excellently

and quickly or their ability

to relate well with others.

The fourth and perhaps the highest kind of power

– conferred power.

This is the kind of power you get

when people are willing to acknowledge your power

and influence over them for who you are.

This power will come to you

when you are excellent

at what you do,

and you are liked

and respected by everyone around you.

In other words,

conferred power

is a combination of professional power

and personal power.

Building a power structure

Power in business

as well as in society rests on a system of dependent factors.

“Dependency” is defined

as a person who is willing to help

or support you when you need it,

even if you do not have the authority

to give orders or ask that person.

Power often depends on your ability

to influence people over

whom you have no direct control or power.

To build a network of dependencies within your control,

you must constantly find ways

to help others in a disinterested way.

The more good deeds you do

for others without expecting anything in return,

the more power and influence you will gain.

The most powerful people in any organization

or society are those who have been

and are still helping others achieve their goals.

Reach for power and stay in power

The first thing to gain power

and influence is to be a valuable individual

and indispensable to the organization.

The results of your job performance

and tasks are the most objective

and accurate assessment measure.

Keep yourself focused by asking:

What do people expect of me?

This is the starting point.

Focusing on results is always the fastest route

to personal power.

It is this personal power

that will help you to get a higher salary

and faster promotion.

The second step in securing power

is to make yourself valuable

and useful to more and more people.

Find a way to go the extra mile,

volunteer to take on extra tasks beyond the expectations of others,

always put in a little extra effort with any task,

get to work earlier

and leave later than others,. ..

Your efforts today will be proportionately compensated in the future.

The third way for you to expand your power

is to constantly look for opportunities to help

and add value to both the organization

and the individuals within it.

Take courses to improve your knowledge

and skills and find new ways

to increase revenue or reduce costs.

To maintain your power and influence,

you will need many supporters both inside

and outside your organization.

Who are your best supporters

and what can you do to strengthen your relationships with them?

Power is transferred to individuals to varying degrees.

Everyone has the right to help

or cause trouble to others

in one way or another.

Everyone has the right to do

or refuse to do something.

Everyone has a certain position of power.

What powers do you have in the organization?

What powers do the people around you have?

To what extent does the power of people affect you?

An important principle of power is

that “power always arises to fill a void”.

You can empower yourself

by getting involved in solving a new problem.

In this situation,

power has not been defined

and there is still a power vacuum for those responsible

to perform to achieve results.

Or you can gain power in the most positive sense

by taking on a new project

and focusing all your energy on its success.

The more you demonstrate your ability

and ability to achieve results

that are important and typical for your organization,

the more power,


and authority you will have,

which makes you more successful should be more valuable.

“If you work for your goal,

that goal will pay off for you.

If you work hard for your plan, it will pay off.

Whatever good thing we build will eventually help make us.”– Jim Rohn



Leaders must have a strong desire to lead

and a clear vision of a better future

that they are determined to realize.

People in leadership positions often have sharp visions.

They clearly envision the future they aspire to create,

and they have the ability

to communicate this vision

to others in an engaging and inspiring way.

just to receive a salary every month,

people can still work with relatively stable performance.

But if inspired,

motivated and visionary,

people will perform at a higher level.

Developing and communicating

this vision clearly is an important responsibility of a leader.

They can’t wait to see results

and don’t like procrastination.

True leaders see leadership

as a tool they can use to deliver results

that are greater

and more important than any other individual.

You will become a leader

when you set a goal,

then resolve to create an action plan

to make that goal a reality.

You will become a leader

when you build an inspiring vision for yourself

and others.

You will become a leader

when you know exactly where you are going

and the action steps to get there.

Almost every leader has an ambition to succeed,

and the most important manifestation

of ambition is clarity.

It is setting clear goals for yourself,

for the department,

for the team you are working with

that will help you rise to a leadership position.

This will also propel you to the front line.

As a leader,

you must lead others to a specific goal,

in a specific direction to achieve a specific result.

The clearer your vision,



and goals,

the more effectively you will be able to lead,


show the way,

and inspire others.

Don’t sit down and wait for the opportunities to come.

Get up and make them. ― Madame C. J. Walker



A true leader is one who instills the belief

that all difficulties are surmountable

and all goals are achievable.

A leader’s optimism inspires

and empowers people to believe

they can do more and be more effective than before.

This is one of the most important characteristics

of a leader for success in life and business.

Optimism is the foundation of a positive attitude,

the ability to see the value of things.

The most accurate definition of “optimism”

is “a positive and constructive response to stress”.

The only thing you can control in life

is your reaction to problems

and inevitable difficulties.

How you react,

interpret a situation will determine how you feel

about that situation.

Emotions and feelings will determine the clarity

and effectiveness of thinking.

The more optimistic and positive you are,

the calmer and more creative you will be.

An optimist is someone who always looks for the positive side

in any situation.

When trouble comes up, they say,

“It doesn’t matter!”

and then find something positive in the area of the problem

or difficulty.

And they always find.

Optimists learn from valuable experiences in every failure

as well as in the ones that disappoint them.

As Napoleon Hill wrote,

In every setback and setback,

the optimist is always looking for clues to equal

or even greater utility or advantage.”

Optimists always operate on the principle:

Difficulty comes not to block the way,

but to guide the way”.

Optimists look to the future,

not to the past.

They look for opportunity in every difficulty.

Instead of looking at what happened in the past

and finding someone to blame,

optimists think only about

what can be done in the present and future.

They are solution-oriented rather than problem-oriented.

You can change your mood from negative to positive

by building the habit of clearing all your attachments

from your mind

and focusing only on the solution

no matter what challenges you are facing.

Whenever you are faced with a difficult problem,

answer the questions yourself:

“What do we do now?

What is the next step?

Where will this starting point lead us?”.

An optimistic attitude can be achieved

through practicing the behaviors

and behaviors of people

who are positive,


and always looking to the future.

Imagine that every difficulty

that comes your way is an opportunity

for you to learn something valuable.

It’s exactly what you need for future growth.

That difficulty contains a gift of experience

just for you.

Thomas Edison became the world’s greatest inventor simply

by following a simple philosophy.

He believed that success consisted

of identifying the desired invention

or product and experimenting

until all the ways

that didn’t work were eliminated.

For Edison,

success was merely a process of eliminating,

repeating failure,

and continuously experimenting

until the right method was found.

When you begin to see each temporary setback

or setback as a ladder

you need to take to reach the top of success,

you will become a completely optimistic,


creative and innovative leader full of efficiency.

Make today worth remembering. — Zig Ziglar



Leaders are sensitive and aware of the needs,

feelings, and motivations of subordinates.

Leaders must have a high level of empathy

to always be aware of the thoughts, feelings,

and potential reactions of others to their words

and actions.

Before making any decisions,

leaders take time to think about

the impact those decisions will have on people.

They know well

that people’s emotions have a big impact on the quality

of their work.

Leaders are always good listeners.

They listen carefully

and seek to capture the hidden meanings

and desires behind other people’s words.

They are open to feedback

and are willing to change

or adjust their decisions

if it is reasonable and appropriate.

Depending on the situation,

people expect leaders to play different roles.

At times, they want clarity and frankness.

Other times,

they want to be comfortable and sociable.

They want the leadership style to be flexible

according to each person and situation.

Leaders know how to change their approach to people,

depending on what people need to do their best work.

They recognize

that individual behaviors

that show concern,



and kindness to subordinates are important factors

in determining individual performance.

For employees to perform at their best,

leaders need to know exactly

what is expected of them

and should take the time to clarify responsibilities

and assignments.

Make sure everyone knows exactly what work

is being assigned to them,

the importance of the work,

and the deadline

for it to be completed.

When the task is performed excellently

by the employee,

the leader should recognize the achievement with praise

and encouragement to elicit good

and positive things about the employee’s self.

Leaders constantly create situations to empower employees

so that they feel stronger and more confident.

Leaders need to use their ability to encourage

and convince commitment f

rom employees rather than psychological pressure,

and encourage people

to freely express their thoughts and concerns.

Relationship quality can be measured

by the degree of frank

and honest conversation between the parties.

If you have the courage to begin,

you have the courage to succeed. – Harry Hoover



In the process of striving to achieve any valuable goal,

leaders always rise after experiencing failures,

inevitable disappointments,

or temporary breakdowns.

Life is not always a journey strewn with roses.



difficulties are always inevitable.

The value of success will be more meaningful

if you have overcome all obstacles before.

Your positive

and constructive response

to adversity will determine the road

to success ahead.

Always remind yourself:

How you fall is not as important

as how you get up after you fall!”.

Crisis is a reality

that you cannot avoid in the course of business.

Effective crisis management is a test of your leadership ability.

When a crisis occurs,

everyone waits

and watches the leader’s response.

The way the leader behaves in particular situations determines

the atmosphere needed for the organization.

Your ability to solve problems

and make the right decisions

before you act is crucial to your success,

just as important as any other.

When there is a crisis,

stay calm and immediately collect the data of the situation

so that the appropriate course of action can be taken.

Without courage, wisdom bears no fruit. – Baltasar Gracian



Leaders always think for themselves

and understand themselves

and what they believe in

Leaders tend to be independent of thought.

They are clear about their personal values,


and mission.

They are also very transparent

about their beliefs and opinions.

Their every action does not deviate

from their values for any reason,

especially the core values of responsibility

and integrity.

Leaders are often concerned

with the feelings and opinions of others

but are not overly sensitive

or baffled by possible objections

or disagreements.

They consult and advise others

but make their own decisions.

They are responsible

for their own path.

Leaders are often unafraid of their shortcomings.

They accept the truth

and rarely seek to justify or blame others.

They also don’t mind criticism,


or unexpected contradictions.

Leaders know how to accept

both their strengths and weaknesses.

Therefore, they are not too strict

when judging others

or trying to change people’s personalities.

Above all,

leaders always set high standards

for themselves

and constantly strive to achieve them.

They do not compare their personality with others

but compare themselves with themselves

and measure themselves to the highest standards

they can achieve.

The leader has clear goals and objectives

and always works according to his

or her own schedule and pace.

They often revisit themselves to account

for both success and failure.

They realize that they are still imperfect

and need more improvement.

A great person attracts great people

and knows how to hold them together. — Johann Wolfgang Von Goethe



Leaders are always calm,

calm and self-controlled in the face of dilemmas,


and adversities.

Emotional maturity is one of the most important qualities

of a leader.

To achieve this,

you must be at peace

with yourself while remaining calm in the face

of adversity or difficulty.

Emotional maturity will help you avoid stress

or anger when faced with difficult,


and uncertain situations.

Instead of fearing conflict or avoiding change,

accept it as an inevitable part of your role as a leader.

Every change has opportunities for you.

Emotional maturity requires esteem,

respect, and a positive view of yourself.

You are willing to listen to the criticism

or objections of others with a constructive attitude.

You can still move forward

even if you don’t receive immediate gratitude or reward.

If things don’t go as expected,

don’t get angry or blame anything,

just know that you always give your best effort

and always prepare mentally for failures on the road to success.

Emotionally mature people set their own standards or goals.

They do not depend on the views of others,

but always believe

that they can honestly judge their own abilities.

They also know the right time to make decisions

and measure the inner strength

and limits of personal security.

They are inherently uncomplicated

and psychologically stable people.

Become the kind of leader that people would follow voluntarily;

even if you had no title or position. —Brian Tracy



The leader is dedicated

and constantly improves the excellent performance

of his current tasks.

A leader is someone

who knows how to choose for his team the area of excellence.

They know that excellence is itself a journey full of effort,

not simply a destination.

Leaders always aim for the best in everything they do.

They are constantly striving

to be better in key areas of their work.

They compare themselves to other outstanding individuals,

their organization to other successful organizations,

and their products

and services to better competitors’ products

and services to improve their performance.

Leaders always set standards of excellence

for every employee under them.

No one or no part

of an organization can go against the established standards.
It is because of this

that leaders themselves commit themselves

to a personal standard of excellence in whatever

they do in order to set an example

for others to follow.

They do not hesitate to eliminate the phenomenon

of incompetence or poor performance.

They always demand a high level of work quality

and ask employees to give their best efforts.

Leaders always learn

and strive a lot in work and in personal life.

They regularly study books,

documents, participate in seminars,

take notes of useful things…

with a progressive spirit

so that they can develop more areas in which

they feel that they can contribute more value for the job.

Leaders identify their main competencies,

the vital tasks

that they do for the sake of business responsibility.

Leaders think about the future

and recognize the core competencies

needed to succeed in the years

to come.

They then develop plans

to acquire those core competencies

before leveraging them to compete effectively in tomorrow’s marketplace.

Above all, leaders always think about winning.

They are always aiming for achievement,

to becoming the best in their chosen field.

They cannot casually let their competitors pass.

Employees at all levels are most inspired

when they feel they are working

for an organization

with high standards of excellence.

The best way for you to motivate

and inspire others is to declare your commitment

to being the best company in your field or industry.

Then, continuously create benchmarks

for your personal

and company performance

based on the “highest standards” in the industry.

A leader is a dealer in hope. —Napoleon Bonaparte



Leaders have the ability to predict

and forecast the future.

Take the time to think a lot about your future

as this will shape the long-term direction for the rest of your life.

The ability to accurately predict the future

will largely determine the success

and failure of yourself and your organization.

Predicting the future is the ability

to analyze the current situation

and accurately predict possible events.

A good leader is a visionary

and prepares solutions to problems

before they happen.

Leaders know that potential successes sometimes turn into disasters

by not anticipating the possibility of failure in an area.

Although the probability of a serious problem

or a complete reversal of the situation is very low,

you should give it serious consideration

and make a plan to deal with it.

Leaders are also capable of anticipating opportunities

and quickly taking necessary actions

to prepare appropriate resources

to take advantage of situations when opportunities arise.

Leadership ability is not an innate quality

but is the result of constant striving

and training throughout the career.

Leadership comes to you

when you perform to the best of your ability in situations

that require special skills and qualities.

That is the time when you think with an open vision,

pioneer in all work and actions,

boldly make decisions when necessary,

and accept to put on the mantle of “responsibility”

without complaining smart,

rely on luck or run away from reality.

And most importantly,

everyone can become an excellent leader

if they skillfully apply the rules presented in this chapter

with a firm belief in success.

Then the whole world will welcome you with open arms.

All achievements,

all earned riches,

have their beginning in an idea. — Napoleon Hill

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