Anyone interested in success must learn to see failure as an inevitable and positive part of the process of reaching the top. – Joyce Brothers
How many times do you think each person needs to try to achieve their goals before giving up? On average less than 1 time. Most people give up before trying for the first time. And the reason they give up is because of all the obstacles, difficulties, problems and hindrances that pop up as soon as they decide to do something completely new.
The truth is that successful people fail more often than the average person, even compared to those who fail frequently. Successful people always find ways to try more working with different times, failing, standing up for themselves, and trying again and again, over and over again, before they finally win. Meanwhile, unsuccessful people try only a few things or don’t dare to try anything and quickly want to go back to the familiar things they used to do before.
You should be prepared for the possibility of failure and repeated setbacks before reaching your goals. You should consider failure and immediate obstacles as part of the price you must pay on the road to the success that you will inevitably achieve sooner or later. Henry Ford once said, “Failure is merely an opportunity to start again more intelligently.”
Once you’re ready, decide on your goal and answer the question: Why haven’t I achieved it yet? What is holding you back? How far is the current gap between me and my goal?
Identify all the obstacles that arise between your current position and your goals. Write down every detail, no matter how small, that you can think of if they are holding you back or holding you back from moving forward.
THINKING ON SOLUTIONS
Remember: “You will become what you think about most often.” In the process of dealing with difficulties and obstacles, successful people have a special way of thinking that we call “solution-oriented“.
Successful people often think about solutions, while other less successful people often think about difficulties and obstacles. Solution-oriented people are always looking for ways to overcome, circumvent, or remove obstacles that stand in their way. And losers are always thinking about their problems, who or what caused them, how upset or angry they feel, the unlucky they have to endure… based on “solution orientation” we simply answer the question: How can we solve this problem? And then take action to fix the problem.
There will always be some struggle between you and whatever goal you want to accomplish. This is why success is sometimes defined as the ability to solve problems. Personal leadership is problem solving. So is efficiency. All those who have achieved success
The great ones are those who have developed the ability to solve the problems that arise between them and their goals.
PROBLEM SOLUTION IS A SKILL
Luckily, problem-solving is a skill, just like riding a bike or typing, meaning you can practice. The more you focus on solutions, the more and better solutions will come to you. The better you are at understanding the situation, the faster you will be able to deal with problems that arise. As you solve problems faster and more effectively, you will gradually get used to and be able to tackle bigger problems.
The truth is that you are capable of solving any problem or overcoming any obstacle on the way to your goal, if your desire is strong enough. You have the inner intelligence and ability needed to overcome any difficulty.
One of the most important breakthroughs in human thinking over the past few decades is described by Eliyahu Goldratt in his book The Goal as “the binding theory”. This theory holds that between you and whatever you want to accomplish there is always a bond, or limiting factor, that can determine the outcome you want.
For example, if you are driving on a freeway and road construction has narrowed the road surface, all vehicles must travel in a single lane, then this bottleneck becomes a constraint. about the speed of your vehicle, and largely determines the speed of the whole journey.
When accomplishing any great goal, there will always be constraints or bottlenecks that you must overcome. Your job is to identify it correctly, then focus all your efforts on relieving that key constraint. This ability to handle the limiting factor can help you move forward faster than anything else.
The 80/20 rule also applies to the ties between you and your goals. In this rule, 80% of your constraints come from within yourself. Only 20% of constraints are external, dictated by other people and situations. In other words, you yourself are a big obstacle, deciding speed the degree to which you can achieve any goal you have set for yourself.
For most people, this is hard to accept. But successful people are often more concerned with what’s right than who’s right. Successful people are more concerned with the truth of the situation and what they can do to solve the problem than they are with protecting their ego.
LOOK AT YOURSELF
Ask yourself: What is inside me that is holding me back? Look deep within yourself and identify important ties in your personality, temperament, skills, abilities, habits, upbringing, or experience. Maybe they are preventing you from reaching your goals. Ask and be honest with yourself.
The main obstacles between you and your goals are often mental. They are psychological and emotional. And you have to start dealing with these very mental blocks if you want to achieve everything in your power.
TWO BIG OBSTACLES
The two great obstacles to success are fear and suspicion.
First of all, all the fears: fear of failure, fear of poverty, fear of loss, fear of shame, fear of rejection… can make you hesitate, not dare to try any opportunity right from the thought. initial. That is why it is often difficult for people to achieve a new goal. As soon as they think of their goal, these fears flood their minds, and completely quench their desire like a bucket of water on a small fire.
The second mental obstacle, also related to fear, is doubt about one’s own abilities. We often compare ourselves against others and think that others are better, smarter, and more capable than we are. We often think, “I’m not that good”. We think we are incompetent and low-level while the challenges are too great.
CONFIDENCE AND CONFIDENCE
Fortunately, you can put aside both doubt and fear. The higher your level of courage and confidence, the lower your level of fear and doubt, and the less impact these negative emotions will have on your performance and behavior.
One way that you can increase your courage and confidence is through knowledge and skills power. Most fear and doubt arise from ignorance and a feeling of incompetence. When you learn the many things needed to achieve your goals, you will feel less fear and more courage and confidence.
It’s like learning to drive for the first time. You will probably feel extremely stressed and anxious and will make a lot of mistakes. You can start off wobbly and become a danger to yourself and others. But over time, as you have mastered the knowledge and skills of driving, you will become more proficient and your confidence will increase.
STATUS OF NO SELF POWER
Dr. Martin Seligman of the University of Pennsylvania has spent 25 years researching what he calls “self-helplessness”. What Seligman concludes after interviewing and tracking the attitudes of thousands of people is that more than 80% of the population suffers from this condition to some degree, and sometimes they are at a very high level.
People with self-reliance often feel inadequate to achieve their goals or improve their own lives. The most common manifestation of helplessness is expressed by the phrase “I can’t”. Whenever a victim of
When the above situation receives a new opportunity, ability or goal, they immediately respond with “I can’t”. After that, they continued to find all sorts of excuses to avoid participating in those plans.
“I couldn’t move forward in my career. I couldn’t get a better job. I can’t take the time to study. I can’t save money. I can’t lose weight. I can’t start a business. I can’t find another job to earn extra income. I cannot change or improve my relationships. I can’t control my time.”
When they think and speak like that, they close the door to their own potential. It short-circuits any effort or desire to set a new goal or change things in any way. A famous quote by Henry Ford is: “Whether you believe you can or can’t do something, you are right.”
COVERING THE DIFFERENT STATUS
Helplessness arises from destructive criticism in childhood, negative experiences in adulthood, and other failures. When entered life. The way for you overcome the natural tendency of looking down on yourself to set small goals, make plans, and strive to accomplish them every day. In this way, you will gradually develop courage and confidence. When you are confident in yourself and your abilities, you can set other, bigger goals. Over time, your fears and doubts will decrease, your courage and confidence will increase and become the driving force behind your thinking.
The next mental obstacle you need to overcome is the “comfort zone”. Many people have fallen into complacency with their current circumstances. They feel so satisfied with their jobs, relationships, and financial situation that they don’t want to make any changes, even those that make them better.
The “comfort zone” is a huge obstacle to ambitions, desires, determination, and success. When this happens at the same time as self-helplessness, there is almost no way to promote self-improvement. Don’t let this happen to you.
SET CHALLENGE GOALS
The only way you can avoid the “comfort zone” and helplessness is to set big, challenging goals. Break these goals down into specific tasks, set deadlines, and work hard to achieve them. Like icebergs that break when spring arrives, the stagnation and lethargy caused by helplessness and the “comfort zone” will soon be broken. You begin to progress faster, accelerating in action to accomplish the goals within your power.
ORDER OR PRIORITY
Once you’ve made a list of the obstacles that stand in the way of achieving your great goals, organize them in order of priority. What is the biggest obstacle? If given the choice to remove one major obstacle from your journey, what would it be?
Management consultant Ian Mitroff has made some very interesting observations regarding problem solving and obstacle removal. “Whatever the problem is, define it in a few different ways before you decide to try to solve it,” he says. Let’s attention to any problem that has only one definition, or only one solution.”
When you ask a question related to your goal: “Why haven’t I reached it yet?“, what answer comes to mind? What is stopping you? It is at this point that you must scrutinize to pinpoint the obstacle before taking steps to remove them.
PERFORMING SITUATION ANALYSIS
This is the process of finding solutions to our problems by asking and answering relevant questions. For businesses, we often start with the goal of doubling profits with the question: “Why isn’t my profit, or my income, twice as high as it is now?”. By repeating this question over and over, we will gradually find a clear and true answer to our reality.
The following is an example of a question and answer process:
– “We did not reach our sales target”. What solution do we need to solve this problem? Ignore sales target, take care cash flow and profit margin.
– “The sales per employee are not large enough when calculating the average per customer”. Are there any other solutions we haven’t thought of yet? Train sale teams, increase their incentive
– “Their advertising does not attract enough customers”. What else can solve this problem? Ignore advertising, audit to customer service
And as you can see, any obstacle that is clearly presented has a completely different course of action to deal with. If we don’t hit our sales target, our solution is to increase the number of orders. If the sales per customer is not large enough, our solution is to increase the order size per customer. If our ads don’t attract enough customers, our solution is to improve the quality of our ads in some way.
DON’T STUDY FURTHER
You can dig deeper into the problem you’re having by thoroughly analyzing each aspect of the problem. Such as:
– Our customers are not buying as much as expected. So, what else could be the problem to solve?
For example: 1. 3 e-commerce strategies worth learning from Amazon
👉1.1. Free shipping
According to a June 2014 report by UPS and comScore, 58% of shoppers abandon their shopping cart because shipping costs totaled more than they expected. In other words, some of the reasons why more than half of your consumers don’t convert are due to shipping costs.
It’s not always easy or inexpensive to offer customers free shipping, but it can be a financially viable decision after all.
A simple way to do this without sacrificing profits is to determine average order value and average shipping costs, and then offer free shipping on a minimum amount of purchases to cover costs. Your average shipping costs and provide enough margins to increase your average order value.
You can also incorporate these Amazon e-commerce strategies to cut costs on free shipping, such as bundle purchases or envelope shipping.
👉1.2. Product reviews on the Amazon site
Extensive product research online has become an important part of the buying process for consumers: it is reported that as many as 88% of consumers conduct product research online before making a purchase.
The attention span of an online shopper is quite short, and if they leave a website in search of product reviews, it is very likely that they will not return. In addition, adding product reviews on your website can also be effective in attracting competitors’ customers.
👉1.3. Related cross-sell products
Cross-sell is a very important e-commerce strategy to increase all important average order value. The Amazon site does a great job at this: each product for sale includes a “Customers Who Bought This Item Also Bought” section, a “What Other Items Do Customers Buy” section. After Viewing This Item?” (what other products customers buy after viewing this product) and a “Frequently Bought Together” section (products often purchased together).
With an Amazon e-commerce strategy, shoppers with a specific need are unlikely to dig deep into your product catalog after seeing what they’re looking for, but providing images of your products. Related products can be used for them which will not only be good for business but also useful.
Especially when they’re trying to qualify for your (brand new) free shipping policy with a minimum order.
– Our customers are not making purchases as often as expected. What is the dominant problem that we can solve?
For example: 2. Lessons from Amazon e-commerce strategy to help you improve customer experience
👉2.1. Email Personalization Amazon Page
Personalizing email marketing will help improve its effectiveness and ensure that you can provide more value and benefits that are more relevant to your customers. Personal email works better because it responds to the individual needs of the guest.
Usually for anyone, when opening mail and receiving mail from generic addresses, you will immediately think of promotional mail, spam and will immediately throw it in the trash or delete it without needing to. read. But with a marketing email sent from a personal address, it is different, your potential customers will not be able to do so, at least they will read the entire content before taking any further action.
In other words, personalizing marketing emails increases your chances of getting attention and exposure to your potential customers. Try to apply the successful Amazon e-commerce strategy!
The Amazon site has used this strategy particularly well. They even clearly distinguish 3 types of marketing emails to consider suitable for each different customer, including:
Cart Addition Emails: These emails are sent to customers after they have added one or more new products to their cart but have not completed the transaction. This is supposed to be a friendly reminder that is activated and sent out within a few hours showing the customer what items they have in their cart and some other options they might be interested in.
Email offers that are especially relevant to customers’ interests: Amazon Sites uses data collected from customers’ shopping histories to send offers with a variety of specific products tailored to their interests. For example, you bought a new Dell laptop and checked its price on Amazon. A week later, you will receive an offer to buy this product via email.
Transactional emails: These emails are usually “thank you” emails sent after a customer has successfully purchased a product and provide suggestions for more related products to stimulate them to continue shopping.
👉2.2. Amazon site for customer self-service
According to a study by Forrester, 72% of customers prefer to use self-service support to find answers to their questions, rather than through phone or email support.
The lesson from Amazon’s e-commerce strategy is that you need to provide comprehensive information about products on your website so that customers are eligible to evaluate, decide to buy, and make the purchase themselves. sell.
You can present your product in the form of a series of actual product images with detailed and accurate information and real reviews from customers who have purchased and used the product.
Always providing factual and accurate information is the best way for you to support and satisfy your customers. That can reduce the number of orders with poor quality products, but increase the number of loyal customers after they have had a great experience, choosing the right product to satisfy them. own needs.
The Amazon site has always satisfied its customers to the maximum, exceeding their expectations by providing a wide range of information to help customers find the right product to help them solve their problem.
Nearly all products sold at Amazon have a detailed product description with full information, from general information to detailed information, including reviews from former customers about the pros and cons. points and use cases for the product.
That’s information that you can’t even find on the manufacturer’s own website. There are also plenty of pictures, both direct from the manufacturer and uploaded by former customers. With a combination of these factors, the Amazon site provided customers with an amazing experience that exceeded their expectations, making shopping easier than ever.
Think about it! As a customer, if you know that Amazon offers the best product information, reviews, and photos, there’s no reason for you to shop anywhere else!
👉2.3. Fast Amazon page load speed, smart website usability
It will be annoying if you go to a certain shopping page, wait forever and the website still hasn’t loaded. Then using any feature is poor, difficult to use and error. The same goes for customers, if your e-commerce site can’t meet the loading speed or richness of features, you can hardly satisfy them, even with the quality and variety of products. wherever.
A Radware study found that for every second that your website loads slower, customer satisfaction decreases by 7%. Most websites need to load in less than three seconds, and if you don’t, you risk falling short of your customers’ expectations and leaving you in no time.
In this respect, Amazon always gives its customers a great experience. Amazon’s e-commerce strategy is to invest heavily in “infrastructure” to ensure page load speeds are the best in the industry.
They even offer cloud services (Amazon web services), which are applications, services, or resources that are available to users on demand via the Internet from a server provider. . Because after researching, Amazon found that every 100 milliseconds of slow page load will cause their sales to decrease by 1%.
Besides the page load speed, the usability of your website also plays an important role. E-commerce websites will lose about $44 billion if they make mistakes like shopping cart errors, broken links or any other transaction problems.
Customers will feel very uncomfortable, will not hesitate to give you a bad review anywhere, and of course they will not hesitate to shop for goods at other sites, which give them a better buying experience. more perfect.
It can be said that the usability of Amazon’s website is second to none. If you’ve ever shopped here, you can see: with just one click, you’ve found the product you need along with a lot of related products; With just 1 click, you can order and buy goods easily via credit card. All the features when buying at Amazon site are really fast and convenient.
👉2.4. Amazon site building mobile applications
With the development of the mobile world, statistics show that more than 50% of users today visit e-commerce websites through this means of communication.
If your website does not have a mobile application, customers visiting will not be able to fully experience the benefits as when accessing with a computer. Therefore, building mobile applications is a good way to increase customer experience.
With the Amazon site, because there are so many products, navigating a mobile device can seem more difficult. However, Amazon e-commerce strategy has many breakthroughs when it comes to mobile-first approach, they have found a way to make the customer experience easier through smart categorization. and focus on the search function.
👉2.5. Exceeding customer expectations from the smallest things
Exceeding customer expectations is one of the top strategies for customer retention. If you can perfectly satisfy the needs of users from the smallest things, they will be impressed with you, will actively return to shop more and stick with your website more.
As well as the above good factors, the Amazon site also did a good job in this aspect. They perfect themselves from the little things that other e-commerce retailers often overlook, such as:
Free returns: In the world of online retail, many product specifications such as shoe and shirt sizes are often confused. By charging a fee from the supplier, the Amazon site reduces the risk for the buyer. Customers can shop comfortably, but if they buy and find that the product does not fit, does not fit or does not like it, they can still return the goods without incurring any costs.
Fast two-day shipping and free: With many other e-commerce sites, customers often have to wait 7-10 days to receive goods. But with Amazon, it’s different, all wrapped up within 2 days, not only that, it’s free. That has indeed exceeded the expectations of many customers shopping here for the first time.
Wide range of products: Amazon has built many partnerships over a long period of time to fill the product gaps on its site in all different areas. With an extremely diverse product system, customers can find any type of goods here to satisfy their needs. This is really convenient, because customers can shop for many foods at the same time on the same e-commerce site without having to search anywhere else, without leaving Amazon.com.
– Our sales staff did not achieve the sales target set out. Thus, in addition to improving? For example: The Princeton store is amazing as hell. The salesman there is one of the best I have ever known. He was in no hurry; he is friendly, relaxed style; he made me feel like he really wanted to help me choose the best outfit. I’m a picky clothes shopper, but when I meet a good salesperson, I’ll buy anything, even if I don’t know if I really need it or not. This time, I bought two suits and a sports jacket and ordered it delivered to the office. We thanked each other and I left.
To improve the quality of the sales force through more effective recruitment, training and management, what else should we pay attention to?
– Our customers are turning to the products of our competitors. This situation forces you to ask: “What value or benefit do customers see in buying from our competitors? What do we need to improve to re-engage customers? Sale is serve, add more service
– We didn’t make profit as the target. What else have we not done to increase profits? Focus on 80% time on high profit margin, for example: Beer tips
– Our average cost of sales is too high. So what’s the problem behind that? Is there something we need to address? Define 80% low profit margin
And so on. Each new definition of a problem will give rise to different ways to accomplish your long-term goal.
HOW TO INCREASE INCOME
To do this, think about the issues involved and ask the corresponding questions:
– I haven’t made the money I can afford. What else do I need to do?
– I haven’t contributed enough value to get it pay higher wages. What else do I need to contribute?
– I have not done the assigned work well so that I can receive a more commensurate salary. What do I need to improve?
– I have not used my time effectively while working. How do I need to solve this problem?
– I do nothing more useful than watching TV in the evening, hanging out with friends on weekends, and I rarely read books or study anything that can help me improve my skills at work.
Now you have found your real problem! Clearly define what needs to be done to change the current situation.
VIEW OBSTACLES AS A GOAL
Once you’ve identified the major obstacle holding you back, turn that obstacle into a positive goal. For example, you could say, “My goal is to continuously improve my skills and abilities so that I can be in the Top 10 best employees in my field.”
Then make a list of all the steps you need to take to improve your skills and abilities, improve your time management, increase efficiency, productivity, and drive sales for your company.
You set deadlines and measures for each step. Then you choose a key task and act immediately. From now on, you are solely responsible for your commitment. You become the master of your own business. Apply discipline and push yourself to do what is necessary to achieve the goals you have set for yourself.
Presented so clearly on paper, obstacle identification and goal setting exercises to remove obstacles will put you in control of your life.
By remaining committed to the determination you set, you can almost guarantee ultimate success and achieve almost any goal you set your mind to.
CARE OF ACCURACY
If you have any questions or concerns about the accuracy of information in the matters of interest, discuss it with someone you know well and trust. Put your ego aside and always invite honest feedback or criticism.
After you have understood the problem or obstacle of ideas, opportunities, and answers will come to you from a variety of sources. You will begin to attract the kinds of resources, whether they come from within or from your surroundings, that have the power to help you overcome difficulties, obstacles, and move quickly towards the goals you have set. suggest.
ANY PROBLEM IS SOLVEBLE
There is a poem that goes like this: “For every problem under the sun, there will be a solution or there may be no solution at all. If so, search for it. On the contrary, you should never mind.”
For every problem or obstacle there is usually a solution that exists somewhere around you. Your job is to get a clear understanding of what determines the speed at which you reach your goals and then focus your time and efforts on reducing that constraint. By identifying and removing your obstacles, you often progress very quickly and in just a few months are able to accomplish the amount of work that most people take a few years.
1. Identify a big unfulfilled goal of yourself and ask yourself, “Why haven’t I reached this goal yet? What’s holding me back?” List all the reasons you can think of.
1. My mom is old and she stays alone
2. My son is studying university
3. My house is very far from city
4. I have low salary
5. I don’t have any support from family, friends
6. My husband is Bangladesh, poorest country
7. He work as cashier in Malaysia
8. His mom is very young
9. I am old
2. Examine yourself and see if your fears and doubts are the biggest obstacles.
No, We can save incomes and we can gain passive incomes
3. Identify constraints and limiting factors in yourself as well as in the environment you live in, because they determine the speed at which you achieve your goals.
4. Take a closer look at the problems related to the obstacles you are facing and ask yourself: “What else do I need to solve?”.
Save incomes and invest capital as soon as possible
5. Define your best solution as a goal, set a deadline, create an action plan, and then work on implementing this plan. Focus on doing it every day until the problem is solved or the obstacle is removed.