100 unchanging rules for business success!
Many years ago,
I decided to embark on a lifelong journey
to understand how the world works and works.
In this journey,
I have found my own path in sales,
and finally in building the company and business organization.
Over time, it seems to me that all business success is more
or less related to consistent
and predictable rules and regulations.
I have always believed
that life is the greatest gift you have ever been given.
That belief motivated me to spend years researching ways
to reduce my time pursuing the material
and immaterial goals I set for myself.
Nearly thirty years later,
my life mission is still the same.
It is about unleashing personal potential by eliciting ideas
and strategies that help people get the benefits
or rewards they want in the fastest way possible.
Formal education will make you a living;
self-education will make you a fortune. — Jim Rohn
And the book “100 Immutable Laws for Business Success” was born
with all my enthusiasm for you.
Any of the rules in this book can save you considerable time
and help you realize your full potential.
These laws are the same as those of physics,
mathematics, mechanics or electronics.
They are time-tested,
proven and put into practice.
The purpose of the book is not to talk about health,
family, love, ups and downs of fate
or any other factors that create happiness
and personal satisfaction,
but purely about the eternal laws
with time to succeed in business.
As you read this book,
take a few minutes for each rule
and honestly evaluate your behavior and attitude toward it.
A new insight or idea that you didn’t recognize
before can help you turn your life around.
And it is essential that you follow them consistently for optimal results.
When you apply the 100 immutable laws
to business success in harmony,
you will certainly reap significant results compared
to those who do not apply.
You will enjoy a feeling of success
and satisfaction that you never thought possible before.
And you will achieve so much more in a matter of months
or years while so many others take a lifetime!
– Brian Tracy
Author’s life story
My entrepreneurial path from the beginning was not a smooth one,
but full of difficult challenges.
Because my family was always in poverty,
from the age of eleven,
I had to support myself with the money I earned from odd jobs.
I was forced to drop out of school
before I graduated from high school
and started working hard at manual labor.
A few years later,
I entered the sales profession.
This job is really not as simple as I thought,
but it requires me to try a lot.
After a period of hard work with the profession
but still have not achieved any positive results,
I am determined to learn the secret of success of successful people
that I have met and admired.
And when I actively searched,
I found that the secret to success was everywhere,
present in simple rules
that I had inadvertently ignored before.
I tried to apply them to my life
and was surprised to see the results
that I achieved there were many significant changes.
Step by step success has come to me.
In life there is a “10/90 rule”.
This rule says that 10% of the time
you invest in figuring out the fundamental laws
that lead to success in any field will save you 90% of the time
and effort needed to achieve your goals in the same field.
In my thirties,
I caught up with the education
I had left unfinished.
I studied for an MBA program at a large university.
During this time,
I invested about 4,000 hours studying the rules of business.
I also read hundreds of reference books
and articles in search of the so-called “secrets to success”.
My first job after graduation was in charge of building a sales team,
I consulted experts,
researched industry literature,
took courses on recruiting and building sales teams.
while at the same time applying
what has been learned to organize work.
Within a year,
from wandering the streets,
selling to direct commissions,
I had built a sales force of 95 people covering six countries
bringing in millions of dollars in annual sales.
Then, when I joined the real estate business,
I had to research many books
and newspapers as well as being willing
to spend hours chatting with real estate experts
to learn from experience.
When I purchased a piece of land for $100,
personally put together the necessary analysis,
found a long-term project financing partner,
and expedited construction.
A year later,
my $100 property became a $3 million rental mall.
When I was in charge of importing Japanese cars,
I did the same thing and within a year
I built up a network of 65 dealers
and sold over $25 million worth of cars. .
When I became the CEO of a development company
with a total asset value of about 265 million USD,
with my own experience,
I boldly redeployed the staff,
reorganized and changed the standards
of company points comprehensively and consistently,
turning the company from disarray to profitability in less than a year.
Since then, companies
and organizations regularly hire me
as a consultant and troubleshooting expert.
No matter what company I work with,
I still have a habit of researching
that company to learn the “success principles” of the industry
or field in which they are in business
and then proceed to apply them.
As a result,
I was able to save or profit my clients millions of dollars.
I then began to organize these ideas
and principles into talks,
and training programs for individuals and businesses.
These programs have also been incorporated
into corporate curricula across the United States
and around the world,
in 20 languages and in 35 countries.
Thanks to the practical content,
these programs have brought success.
The rules I give can help people shorten their journey to success.
The more you incorporate these laws into your day-to-day thinking
the more effective your work will be.
You will attract
and retain many talented people;
produce and sell many goods and services;
effective cost control;
expand and develop business according to trendy trends
or stabilize profit growth…
Equally important is that these laws have a neutral role,
neither positive nor negative.
They are not influenced in any way by your beliefs,
preferences or desires.
They are immutable laws.
Therefore, much of the success in business can be explained
by the consistent application of these laws.
I often share with my audience the use of these rules with a simple comparison.
I asked the question:
“If you buy a mill and take it home,
what factors will determine the profit you get from that mill?”.
many viewers replied
that the benefit they will receive is proportional
with frequency and duration of use.
The same goes for when you start using these tried
and tested rules in your business.
The problem is not whether they work,
but whether you apply them correctly and appropriately.
Like a mill, the more often
and consistently you apply these laws,
the more they work,
helping you achieve results faster.
Every time you come across a great idea in a book
that you think can be applied to your work,
resolve to do it right away.
One decisive action
or one timely decision can change your whole life.
You only need to care about one question:
“Does the idea work?”.
I assure you they will work almost everywhere,
in every situation in today’s business system.
The more often your life is aligned with these laws,
the happier and more successful you will be.
There are no limits to the application of these rules.
– Brian Tracy
Life is a game. Money is how we score. — Ted Timer