Chapter 3: Follow your dream
“If you have a good idea,
Please believe,
pursue to the end
And don’t let anything get in the way
Your faith.”- Noname
During a broadcast celebrating 20 years
as a DJ at KVIL Dallas-Fort Worth radio station,
Ron Chapman said:
“We’re actually doing the same job.
What we started twenty years ago,
and reaping success from something so familiar,
is quite an impressive result.”
Does such a familiar job make you feel bored?
Is it time to make a change?
The answer would be no if it’s a job you love
and that makes sense.
As for my brother,
the change is not necessary
because Ron is the center of attention and popularity
when all the radio stations in the country imitate his style.
There have been many talks organized by DJs,
who were trained by my brother,
to discuss and learn the secrets of Ron’s success.
How did Ron achieve success?
The Dallas Times Herald writes
that in a city where celebrity stories are always a hot topic,
Ron Chapman’s story is the most talked about:
“Anyone wants to discover the secrets of the secret.
Chapman’s success.
Radio stations in other cities sent reporters
to re-record Ron Chapman
and the Morning Group in hopes
of deciphering the “recipe” Chapman used to attract huge audiences.
But Chapman’s success remains a mystery.
“The Chapman Formula” was used by everyone but failed
and Chapman is still the king of morning rush hour broadcasts.
How has my brother been able to maintain his unique position
for such a long time?
As the years went by,
I researched and discovered some of the rules
that could break the mysteries behind the massive success.
*********
1. Understand your own personality to use and maximize your advantages.
I’ve met a lot of people who aren’t happy
with what they’re doing.
When I did my research,
I found out that these people either have to do a job
that doesn’t fit their personality
because they’re forced by their parents
or the job they’re doing is just the safest,
most stable and secure way to bring them to life,
they come to success.
From an early age,
Ron realized early on that his future was determined
by a powerful combination of two personality types,
traits of optimism:
talkative,
extroverted,
creative,
nimble,
fun and powerful:
hot-tempered,
strong-willed,
determined,
focused,
driven,
persistent.
When Ron dared to dream
that he would become a famous broadcaster,
he followed his dream using all his abilities.
Ron did not falter at her mother’s dissuades
and in the end my mother gave in
because he was determined not to give up his intention
to “just be normal” as my mother wanted;
to focus only on history lessons or solve math problems
as the teachers expected.
Her determination was not swayed by the common belief
that there was nothing interesting on the radio.
Because he knows himself and his dreams,
Ron boldly refuses
to take on jobs that are not his forte.
Every day, Ron only performs the tasks
that he has planned.
Rarely do I let my focus stray to the trivial details,
but only focus on exploiting my strengths.
When discussing personality issues with me,
she realized that she has a strong
and friendly personality.
I understand that I was born to be a happy
and self-controlled person.
And I also know that life has many other interesting things waiting
for me to discover and feel.
The strengths of optimism were fully exploited
by Ron to make it possible
for everyone to enjoy radio fun.
But when he stepped out of the studio,
Ron returned to the Power person
to control and run the work
with wise and timely decisions.
I still remember Ron taking my mother
and I to New York
to see a musical performance
by actor Robert Preston,
famous
for his role as Professor Harold Hill in The Music Man.
After the show,
Ron took the tape recorder to the back of the stage
to find Robert Preston.
My mother panicked because she was worried
that all three of us would be arrested.
When the security guard asked us where we were going,
my mother’s face turned pale,
but Ron quickly replied,
“I’ve come to interview Mr. Preston.”
“Please go this way!”
The smiling security guard guided us.
Ron excitedly continued on,
but my mother was still worried,
so she grabbed Ron’s hand and said:
“What if they found out there were no interviews?”
“Let’s just give it a try,”
I excitedly followed Ron,
so I quickly reassured
and pulled my mother along.
We crossed a dark alley,
reached the parking lot
and walked further few more steps to get into a van.
The security guard shouted inside: ”
Mr Chapman is waiting to interview you!”
To my mother’s surprise,
and mine;
Robert Preston invited the three of us to step inside
and give him a warm welcome.
True to my previous visualizations of the image of the stars,
Robert exudes a confident demeanor
with a splendid and luxurious dress.
Another surprise was that Robert did not ask any questions
to verify the authenticity of our identities,
but readily answered each of Ron’s questions with a friendly,
gentle attitude;
We were even offered chocolates in a beautiful crystal tray.
Stepping out of the car after Ron finished the interview,
my mother sighed in relief and said,
“She must have lost 10 years of her life!”
At that time,
I felt both proud of having a brother like Ron
and respecting Ron’s recklessness
and his ability to create joy and excitement anytime,
anywhere.
************
2. Consistency to success.
Unlike some other DJs who are always worried about
whether they are qualified to succeed
or stick with this profession for a long time,
Ron has determined from the very beginning
that he will be the person standing at the top of the field.
A DJ who is also a competitor of Ron once admitted:
“Ron Chapman is truly one of the greatest DJs of all time.
He never surrendered to any difficulty.”
Another veteran of the same radio industry declared:
“KVIL is a very competitive radio station.
This made Ron’s success even more amazing.
But the real reason is still because Ron is a great talent and a person
who is always dedicated to his work.
I am not surprised to hear someone say
that much of the reputation
and credibility of KVIL radio
is determined by Ron Chapman.”
Ron’s success deserves to be mentioned and celebrated
because the time Ron came to KVIL was
when he was very famous
for the dance show Sump’n Else.
Ron accepted the biggest challenge of his career
to try to revive a radio station
that was in such a state of decline
that it didn’t even make it to the radio charts.
Everyone thought that Ron’s departure was the wrong decision.
Ron told the media:
“After I left the TV station,
I received a lot of offers.
There was a very attractive offer in Pittsburgh
for more than I ever thought I could make.
But all of that is purely work. KVIL
not only gives me the opportunity
to do the work I love,
but also a place where I can freely express myself.
But what really motivates me are my conversations
with people in the media.
Most of them shared the same comment:
‘Ron, we love you, but there is no other way
to save KVIL than to shut down’.”
It was this statement that stimulated Ron’s determination.
When officially working at KVIL,
Ron detailed planning
and choreographed his own broadcasts.
I blew into the silent microphones of KVIL
all the enthusiasm and dynamism of youth.
Wherever he goes,
Ron is excited to introduce the program he is working on.
However, the initial interest
that people gave her only stopped at a fleeting curiosity.
It took a few months,
at a party,
that Ron learned that his program had also been listened to
when a woman took the initiative to get to know Ron:
“You know, I listen to the show every morning
in your program before going to work.”
So the next day’s radio program was opened by Ron
with a good morning greeting to this woman.
After that morning,
Ron received numerous phone calls
and letters asking to be named on the radio each morning.
Ron’s success begins with mornings like that!
Another DJ said of Ron:
“Ron is the initiator of all that is new in radio.
He worked seriously to become the number one figure in the industry.
No one has yet been able to design a show compelling enough
to compete with Ron’s.
Over the years, many places tried to invite Chapman
to cooperate but could not.
What they didn’t have was the long
and close relationship Ron had with KVIL.
I truly believe that Ron is not an easily influenced person.”
During a time when other country radio stations have narrowed their focus
to only a few markets,
Ron has built a broad and diverse world of music for all audiences. fake.
Everyone tried to stop Ron and no one believed
that he would stay in the profession trying
to please everyone;
but Ron made it.
And after more than twenty years with KVIL,
Ron still maintains his number one position.
Ron said happily and proudly:
“It’s not been twenty years
that have passed
and we are now entering a period of decline in our careers;
it’s been twenty years and we still win.
This is quite a surprise.
In fact, we’re still winning better than we were before.”
And today,
my brother continues with his wide career path.
**************
3. Keep working and be passionate about the fruits of your labor.
The common point of successful people is
to always maintain a willingness to work.
Surely no successful person thinks about
when to stop working
or set a goal for themselves to take a break.
When starting to pursue a certain goal,
almost everyone thinks about
how to overcome the road ahead
to reach the final destination.
This final destination is the success of the goal,
not the stopping point.
Success will follow success
when you know how to connect goals,
so that there are no gaps in your career.
Ron Chapman was ready to pay the price
for his rise to the top.
Ron’s daughter Melanie said of her father:
“It seems that my father was born to be married
to the KVIL radio station.
All the time, including the free time that should have been spent
with my mother and me,
was forced to cede to KVIL.
My father’s mind was always filled
with ideas dedicated to KVIL.
When I was a child,
I used to make comparisons and secretly envy:
‘Is the KVIL radio station more important
to my father than family?’.
But now, I have come to understand that KVIL
is really an extremely important inspiration in my father’s life.”
Everything around can become material
for my brother’s program.
Ron prepares “spiritual food” for the audience
from simple and easily receptive “ingredients” in daily life.
Before entering the studio each morning,
Ron skimmed through the pages of the newspaper
to gather the hottest news of the day
to keep his audience informed.
Ron also consulted the hosts of famous television celebrities of the time
such as David Letterman, Johnny Carson
and Arsenio Hall to learn interesting things and add to his acting.
Famous DJs of Ron’s contemporaries often had their own group
of managers and producers.
This team will be responsible for coordinating the program
so that the highest quality is guaranteed.
As for Ron, he did it all by himself.
I adjust the music myself,
manage with the sound control keys.
In each program,
I record phone calls from listeners,
who call to discuss the music topic of that day
or to send you funny stories to make the show more interesting.
I myself was surprised to see Ron come up with a way
to link the many calls of the listeners together,
creating endless laughter,
and then Ron broadcast this edited recording
to listeners who are watching the program enjoy together.
Ron always wants everyone to feel peaceful
and relaxed when starting a new day.
Ron wants everyone to step into the pressure of this life
with a really relaxed attitude.
“If it weren’t for the words of encouragement
from your show,
I probably wouldn’t be able
to wake up every morning thinking about my pain.”
A woman sent a letter to Ron.
“You are my spiritual support
when I have difficulties and lose direction in life.”
A phone call Ron received late at night.
The words of encouragement
and sharing from listeners everywhere ignited the fire of enthusiasm
and passion for Ron’s profession.
His tireless work and ability
to engage people’s attention is a testament
to Ron’s dedication to the city of Dallas and Fort Worth.
The single and consistent goal of staying on top
of radio station KVIL has helped my brother stay interested in his work
for twenty-four hours a day.
One of the fastest routes to radio success is working directly with Ron.
My brother is willing to guide enthusiastically and thoughtfully,
but he is not lenient with mistakes.
Ron is determined and has a temper
when he wants to see things have to be done his way.
Ron always sets strict standards in his profession
so that he himself considers it a goal to strive for.
As a result, those who work with Ron often feel pressured by his expectations.
When asked if he feels jealous of a rival like Ron,
one morning show DJ replied:
“Hate him? My biggest regret is
that I never got to work with him.
I’m sure there’s a lot I have to learn from him.”
“Radio KVIL and Ron Chapman are an ideal
that many other radio stations aspire to.
No radio station attracts listeners as big as KVIL,
and no one as talented and passionate as Ron Chapman.” – A consultant commented.
***************
4. The ability to identify needs around
and find ways to meet those needs.
Despite being extremely busy,
Ron still makes time to care
and help others progress in their careers.
I am willing to pass on my experience to others
without receiving anything in return.
Once, while listening to a new DJ’s performance,
Ron noticed a lot of downtime in his performance.
This is unacceptable for a DJ. Ron
then recorded the guy’s performance;
then re-edit each piece
and create a new recording.
Ron called the boy in to compliment him on his progress
and asked him to listen to the tape recording of his program.
Ron played the edited video and according to his professional reflex,
the young man began to relax to the music,
swaying his legs,
his face relaxed.
When the tape ended,
the young man smiled
and seemed very proud of himself.
“Are you confident that you can do that every day?”
Ron asked the young man.
“I’m sure it is!”
“Yes, I would believe so too, but not right now.”
Then Ron played the original tape.
The young man was stunned,
as if he wanted to be dumbfounded.
Ron gave him both tapes and saw him off.
That was enough for the guy
to understand the problem and look at himself.
With Ron, no matter what career you do,
you only succeed
when you understand the audience you are targeting.
A significant contribution
to Ron’s success is his deep understanding
of the people around him,
which is reflected in Ron’s appreciation of the relationships he builds.
Ron’s first decision when he first arrived at KVIL was
to meet the needs of every listener.
This may seem like an obvious problem for a radio station,
but it is important to note that at that time,
KVIL did not have a certain audience.
Ron quickly identified two key things
to getting an audience:
appreciating women and appreciating the city of Fort Worth.
In the society of the 1970s,
women were still not fully emancipated,
their lives were still centered around family and children.
They are often the subject of gentlemen’s chatter in their spare time.
Newspapers are full of jokes about women’s flaws.
Ron alone did not follow the general trend,
but raised the value of women
when prioritizing broadcasting examples of efforts
to overcome fate,
the latest achievements of women
so that everyone could have an accurate view,
and more objective about women.
Ron’s goodwill and efforts were finally noticed by the ladies.
As a result, KVIL has attracted a loyal female audience
between the ages of 18 and 50.
The Dallas Times Herald stated:
“From a demographic perspective,
Ron Chapman was on the right track
because Women have always been more numerous than men.”
Ron’s next contribution is
to change people’s minds about the city of Fort Worth.
To reduce thoughts like this is a boring,
boring city,
Ron has continuously broadcast articles about Fort Worth.
The articles focus on culture,
lifestyle,
history,
customs so that people feel loved and closer to this city.
By treating Fort Worth with respect,
Ron was able to attract a certain audience.
***************
5. Build trust and become trustworthy.
How can you build trust in a business
with so much hype?
How can you get people to believe
without requiring any verification?
It is important that you always deliver on what you promise.
Over the years, my brother has built an absolute trust in the audience
and an absolute trust in the audience.
If the prize for the listeners
who consistently answered the correct monthly quiz was a car,
then at the end of the year Ron would give out a taxed car ready for immediate use.
If Ron had announced that the author of selected articles
to be broadcast will be rewarded
with a weekend trip,
then those lucky people just need
to go to the travel agency on time
to enjoy the trip without having to spend extra money any cost.
Ron doesn’t bind people with conditional statements.
It was this that made Ron Chapman win the trust of people
who had never met him.
An article wrote about Ron:
“Ron Chapman is not only a DJ for music fans,
but also a close and trusted friend to them.
Not only do they express their love
for Ron whenever they see him on the street,
but they openly defend him against bad rumors about Ron or his show.”
That is the faith and devotion that people have for Ron Chapman.
Before the fundraising event on March 31,
the press simultaneously reported on
On Ron:
“The audience put their absolute trust in Ron Chapman.
They listened and heeded everything he said,
and followed what he said.
This trust was an unexpected success for broadcasters,
but placed great pressures
and responsibilities on his shoulders.”
“While it’s not known exactly
what Ron Chapman will do with the donation,
everyone believes it’s a work of social significance.”
“Without any reason given,
there were no contests held, no fundraisers identified;
but people are still excited to send money
to contribute a part in his ‘unknown’ plan.
They feel proud and proud because of it.
Of course, they didn’t do it
because of some unexpected $243k idea,
but because Ron Chapman built people’s confidence
that he was a responsible person. .”
How can you win everyone’s trust like that?
The secret is to live honestly and to keep promises.
**************
6. Living standards.
Some people,
when they reach a position of success and fame,
change their daily life style.
In addition to their outstanding achievements,
they have also become the subject of discussion
for the media
because of their lack of standard behavior.
However, despite being a celebrity,
Ron still maintains his life as before.
I don’t purposely make a stand out or attract others
by acting out of the ordinary.
During Ron’s Twenty Dollar campaign,
a New Orleans newspaper ran an article:
“Would you be willing to give your money
to someone you’ve never met?
No. of course! But Ron Chapman at radio station KVIL,
Dallas has done it.
There’s no denying that the Twenty Dollars campaign
is proof that Ron has the support
and trust of the people of Dallas.
He is a symbol of success and more than that,
an unexpected success.”
After reading the article above,
a fan of Ron wrote a letter of response
to the author of the article.
The content of the letter was published in the next issue of the newspaper,
in which it reads:
I was extremely happy
when I read a nice article about DJ Ron Chapman
– whom I admire so much.
I have not had the pleasure of meeting Ron Chapman,
I only know him through morning talk shows.
It is true that he has won people’s trust,
but his success is not unexpected or unexpected;
which is the result of many years of efforts
to bring joy to the audience in Dallas.
With the Twenty Dollar campaign,
no one hesitates to send money to Ron
because he has proven that he is an honest person,
a role model in the way of living and working,
a responsible person for the company with his action.
The people of Dallas have no doubt
that he will use the money he is asking for.
And like everyone else,
I’ve always wanted to be a part of any Ron Chapman project.
I feel proud of that.
**************
7. Always be funny, pleasure.
When asked, “What’s Ron’s personality trait most attractive?”,
everyone in Dallas shared the same answer:
“Ron knows how to make us laugh and help us relax.
He seems to have the ability to alleviate any difficult problems.”
One morning at the beginning of the week,
when I was stuck in heavy traffic,
I immediately turned on Ron’s program
to reduce the feeling of waiting little by little.
When it came to Ron’s joke,
I laughed comfortably and heard the laughter of the people around me.
Turns out everyone was listening to Ron’s show, too.
I immediately lowered the car door
and said to the person in the car next to me:
“Ron Chapman is my brother!”.
“I don’t know if it’s your brother or not,
but the show is fun!”
Not long after, the other car doors were also lowered
and all those who were tired of waiting became new friends,
listening together,
laughing together, making jokes.
A large audience found the good in a bad situation.
Ron has always been able to inspire others in situations like these,
helping his listeners lighten their burdens,
and erase their worries.
Right from the moment he assumed the executive position at KVIL,
Ron emphasized the positive messages in the programs.
I don’t want the audience to hear too many negative things.
Ron wants every morning,
when everyone wakes up,
their minds will immediately receive happy information
to create a feeling of excitement for a new working day.
With sensitive, hot events or breaking news,
Ron does not mention much in his program
because he knows most people will access them
through other information channels during the day.
Ron believes that all sorrows in life can be solved with humor,
wit and humor.
********
Positive thinking, optimistic.
SHOW THEIR CHARACTERISTICS
Everyone has to face the daily problems of life.
No matter what career field you work in,
whatever social status you have,
you need to know how to organize
to balance everything.
This is not always easy to do.
Some people I’ve talked to say it’s much easier
to dream and prepare
to fulfill it than to pursue it.
One of the first steps to settling down in life is
to express your own personality
and make it a powerful tool
to help you understand yourself
and live in harmony with others.
If you want to master or excel in any area of your life,
you have to keep working and practicing.
Accidental luck is very rare.
If your dream is to become a good pianist,
you must be willing to put in the time
to learn music theory and patiently practice it step by step.
If you want to be a marathon runner,
you have to get up early every day to practice running.
Similarly, if you want to understand your personality,
you must present yourself in different situations
and observe to find your similarities
and differences with those around you.
Be aware that personality research is not about labeling someone
or just making statements like:
“Ah, now I understand why you talk so much”;
which helps you anticipate the reactions
and thoughts of others
in order to choose the most effective
and beneficial way
to handle a problem or conversation.
The most effective way
to learn personality is
to observe others in everyday situations.
I still remember the last weekend my husband
and I went on vacation.
At two o’clock in the morning,
the fire alarm in the hotel woke us up
with a loud speaker announcing:
“The hotel is on fire.
Everyone please calmly follow the stairs.
Do not use the elevator!”.
We jumped to our feet and while Fred tried
to pack all the valuables into the suitcase,
I walked over to the mirror to see how I looked.
Just when I was about to fix my hair to look neater,
Fred scowled and said,
“You don’t have to be beautiful to die!”.
Really, I have no intention of dying,
I just want to be more visible if I meet someone I know.
We quickly walked out of the room.
Outside, the hallway was packed with people.
We were on the fourteenth floor
– the top floor of the hotel.
Most people look panicked.
However, there was also an optimistic voice joking:
“First time I have been in an emergency situation like this.”
One impatient person grumbled:
“Maybe this is a false alarm!”.
One person with a melancholy face mused:
“I’m afraid someone will disrupt my sleep
because that will make me miserable all day.”
A moderate-looking person groaned:
“Why don’t they let us use the elevator?
It will certainly be much less painful.”
As soon as we set foot in the hotel lobby,
we saw firefighters dragging water hoses toward the kitchen,
where the fire started.
Seeing nothing dangerous,
everyone’s mood gradually stabilized
to wait for the next instructions.
The place to help you fully analyze personality types
is where emergency,
unexpected and unprepared situations occur.
That’s where you’re forced to show your truest self.
Crowded in that crowd,
I tried observing people around and comparing
with the personality studies I collected.
At the elevator side was a woman
with a sad face crying
to the security guard to get into the elevator
and back up to the room
to get her precious jewels.
The tall and cold-faced guard remained motionless,
showing no reaction
or willingness to give in.
When the woman asked
why he couldn’t use the elevator
to go back to his room
because the fire was in the kitchen,
he replied:
“I didn’t ask why, I just obeyed the orders.”
Pushing through the crowd was a young woman,
extremely scowling,
exasperated pushing a wheelchair carrying her ailing father.
His body was covered with tubes
and infusion bottles,
and he looked like he was standing
between a thin line between aging and death.
The woman was very angry
that she had to take him out in the middle of the night like this.
She struggled to find a stable place for her father;
When she caught my watching eyes,
she turned to me as if I were the head of the complaints department:
“You know what!
The medical service in this hotel is unacceptable.
My father could have died right here,
but not a single hotel employee showed any interest.”
At this moment, another announcement came through the loudspeaker telling us
that the fire had been extinguished
and that everyone could return to the room.
However, everything attention focused on the critical situation of the father
and son of the hot-tempered woman earlier.
Everyone hastily backed away
to leave a wide open space for their father and son.
It took some time before the hotel doctor cam
to check on the patient’s condition.
When Fred and I just entered the elevator door,
a young girl who looked very happy
and loved life also walked in.
She smiled familiarly and said:
“Your robe is so beautiful!”.
“I like the shirt you’re wearing too,” I replied.
My attention encouraged her to keep saying,
“During this trip,
I bought a very nice shirt.
The white background is dotted
with tiny blue flowers.
The hem of the shirt is bordered
with dark blue lace,
running all the way to the front,
and right at the cuffs are clusters of elaborately attached borage flowers…”.
I kept hoping that the elevator would go up quickly
to get rid of the “confidential” words of this talkative young lady.
********
KNOW YOUR STRONG STRESS AND WEALTH
Refer to the following map of the strengths
and weaknesses of the four typical personality types,
especially in the business world:
Working together
Understanding personality is not only beneficial
for relationships in life,
but also useful in the working environment,
especially jobs that require the cooperation of thinking,
skills and experience of the team.
Usually, for a team to be successful,
its members must have at least two different personality traits.
Optimism is an essential personality trait in a team.
Optimists have the ability
to create excitement, comfort, and joy for people.
Optimists attract attention with an innate sense of humor.
They know how to share,
help new members
and help people become more confident about their own values.
However, optimists have no concept of time,
numbers,
data,
and especially their ability to balance their budgets.
Forcing them to take on problems
that require accurate calculations
or related to revenue
and expenditure is like “throwing money out the window”.
People with a positive personality should realize
that they need to know how to control their own strengths.
With a cheerful way of talking,
you will be attractive,
but remember that if abused,
even if it is a good thing,
it will also make others feel uncomfortable.
Perfection is an expression of a calm personality,
in stark contrast to the cheerful, humorous characteristics of optimists.
But in life, you often encounter many types
of combinations of these two personality types.
At first, both sides are attracted to the strong sides
of each other’s personalities.
But when bound together by a marriage or work relationship;
If there is no understanding of personality,
then both sides often clash
because they only see the weak points
in each person’s personality.
This situation will get worse over time.
The calm person is always watching,
checking the time
and analyzing the performance of the cheerful optimist.
Trying to control an open-minded person is tantamount
to smothering all the seeds of creativity and creating a robot
that only follows simple instructions.
Quiet people often blame and put pressure on optimists,
causing optimists to become tired.
If this continues, the optimist will learn
to keep quiet and try to stay out of trouble,
while the calm person will constantly feel unsatisfied.
The previously happy,
pleasant relationship becomes boring,
tedious and calm because no one wants
to show their strengths
but instead both sides drag their own weaknesses together.
Once we understand that each person is born
with a unique and unique personality,
and no one is better or worse than the other,
then we must accept each other and not try to change the other.
The strengths of one complement the weaknesses of the other,
and positive changes gradually emerge.
Think of others in terms of personality differences
and focus only on their positive aspects.
Once everyone understands each other,
everyone automatically divides responsibilities and functions according
to each person’s strengths.
Quiet people will manage time,
plan trips,
balance budgets,
daily income
and expenditure, send orders,
or any activity that requires meticulousness and detail.
Optimists will build relationships, motivate team members,
create excitement and motivation to work.
Any work team needs a person with a moderate personality
to help people regain balance,
mediate troubles, crisis situations.
When powerful people rush to make a decision,
moderate people will say,
“You need to consider the matter carefully.”
If optimists frequently create unnecessary uproar,
moderates will ask,
“Have you thought about the consequences?”
When the calm person is tired of everything not being perfectly arranged as desired,
the moderate’s advice:
“Nothing is too perfect,
everything can stop in moderation.”
Leaders with strong personalities need the support of moderates
because they know how to balance and reconcile situations;
But in a leader’s perspective, a moderate is someone
who lives without purpose,
lacks enthusiasm, and is intolerant of change.
A person with a powerful personality is always someone
who is excited about work,
who sets goals at work, and motivates moderate people.
Faced with the clear expectations of the powerful,
moderates choose to refuse to act,
this is also a response that demonstrates passive resistance.
However, at work, to create a collective strength,
moderate people must be willing to accept agreements,
rules,
take responsibility and perform tasks.
In the same group, if everyone insists on protecting their ego
and refuses
to follow the common directions,
the work will definitely be delayed,
the planned targets will be delayed.
So if each member ignores the differences in personality
and looks at each other on one side,
the group will surely reach the finish line many times faster.
Besides, each person will have to perfect themselves according
to their inherent personality traits.
Optimists need to care about time and stick to the set plan;
powerful people show humility and restraint;
calm people should not set too high demands
or seek excessive perfection;
moderate people should be more enthusiastic
and enthusiastic in activities.
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BE PERSONAL
What must you do to nurture and pursue your dreams
when time is running out?
Many people tend to be satisfied
when their dreams are slowly coming true.
At those times,
they obviously consider themselves successful,
and this gratifying state of mind has reduced any creative passion,
desire for self-expression,
and the drive to progress further.
During college,
I was a huge fan of the famous British actor Laurence Olivier.
Everyone who knew Laurence
and watched him perform became interested in drama
and wanted to go to the theater to enjoy his performances.
He conquered all classes of audiences
by his inspirational and lively acting;
with emotional and artistic lines.
Looking back at the outstanding achievements that Olivier has achieved,
many people think that Olivier was always at the peak of his career.
However, in order to be known and recognized by the public for his talent,
Olivier’s life had to go through many challenges.
In 1929, despite being invited by directors to play in six plays, the roles ended up going to someone else.
Finally, director Noel Coward invited him to play a supporting role in the play Private Lives.
This was followed by a period of four consecutive years in which he did not get a role.
Then, he suffered from the depression of his wife
– actress Vivien Leigh.
The series of events that hit Olivier’s life caused him a serious mental breakdown.
However, the desire to become a famous actor helped Olivier calm down
to continue working,
challenging himself with bigger roles with a deeper acting style.
Olivier has always nurtured a burning desire for his acting career,
so it’s not surprising that he always puts his heart into his work,
more precisely,
he lives up to each role.
In order to deepen his tenor into a baritone to suit his character Othello,
Olivier persistently studied vocal training.
When performing Shakespeare plays,
Olivier does not hesitate to bind his legs to look better
when wearing the tight clothes of the role.
He is also a pioneer in using adhesives made of gum
and ether to apply makeup to portray roles in the most vivid and effective way.
By 1948, Olivier had won the Academy Award for Best Picture
and Best Actor in Hamlet.
From this important milestone,
Olivier began to enter the most brilliant period
of a famous and talented actor.
In 1946, he was awarded the title of Knight.
In 1970, he became Count of Olivier with upper-class privileges.
At this point, Olivier can completely rest
after his successes,
but he has to continue to battle with multi-level dermatitis,
the consequences of which are degeneration
and paralysis of the outer skin layer extrinsic
and muscular tissues.
Not letting himself be immersed in pessimistic,
depressed thoughts,
Olivier continued to appear on stage in short plays,
on the big screen in films such as Sleuth (1972),
Marathon Man (1975),
The Boys from Brazil (1978),
and finally the TV series King Lear
when he turned seventy-five.
What do you have to do to follow your dream?
First, your dream must be realistic,
not too dreamy or delusional.
Your dream must be strong enough to overcome difficulties and challenges.
Sometimes, you need the flexibility
to adjust your dreams as conditions change.
It is important that your dreams highlight your strengths,
and instill in others the faith of love and hope.
********
PASSIVE WITH OUR OWN RESULTS
In the competitive world of cosmetics,
perfume brands appear
and disappear one after another,
only a few well-known brands can survive.
Estée Lauder, one of those brands,
seems to have become immortal over time.
The rustic beauty of nature such as the roughness of the pebble,
the fragility of the leaf,
the shimmer of the starlight,… all inspire Estée Lauder
to create new fragrances.
In 1946, this woman and her husband,
Joseph Lauder, started a business with several lotions
and bath oils called Youth Dew in New York.
Two years later,
they opened their first cosmetics store on Saks Fifth Avenue, New York.
Fifteen years later,
they expanded their production
and business activities to the whole of the United States.
By 1960, Estee La under continued
to grow in London and then Hong Kong, China.
In 1964, Estée Lauder founded Aramis,
a company specializing in the production of perfumes and luxury products for men.
In 1967, Estée Lauder was voted by American magazines
as one of the ten most successful business women.
Soon after, in 1968,
she was awarded the Yeshiva University Spiritual Achievement Award.
It was also during this time that Estée Lauder built the Clinique laboratory.
And Clinique is the first cosmetic brand recommended
by dermatologists because it is hypoallergenic.
Up to now, Estée Lauder is known to everyone
as a leading cosmetics kingdom in the world with brands Estée Lauder,
Clinique, MAC, Aveda, Aramis,
La Mer, Tommy Hilfiger.
In 1998, Estée Lauder was voted by Time magazine
as the only woman among the 20 most influential business people
of the 20th century.
Explaining her success,
this intelligent,
sensitive and determined woman said:
“I love beauty,
beauty that shows human character.
Why brides are often beautiful,
because they perceive it to be a big day
and care about their appearance.
There are no ugly women,
only those who don’t believe they’re attractive.”
Successful people are always passionate
about the fruits of their labor.
Without passion,
you cannot achieve success in any field.
If the passion is not strong enough,
you easily succumb to difficulties,
discouraged before challenges.
Especially in the business field,
it is not enough just to have your own passion,
but you need to demonstrate
what benefits you can bring to your customers.
Even if a business idea is new and outstanding,
it will also fail if it does not meet the current
and future needs of customers.
On the contrary, although your idea is not new,
but if you focus on it with all your passion
and appreciate each of your achievements,
you will definitely be the winner.
Estée was the winner
when successfully running a large cosmetics group.
She is really passionate about her work.
Wherever she went,
she carried with her a tray of tools to experiment with scents.
She shares her new ideas with friends
and waits for their response.
If everyone seemed interested,
she knew she was on the right track.
At first, to bring products to the public,
Estée personally went to each retail store
to introduce cosmetics
and try makeup for customers.
For her, every woman’s face is a work of art
that nature bestows,
so she does not hesitate
to give advice on skin care
and beauty art to everyone she meets.
On the way up the ladder of fame,
Estée always aims to combine
with people in creating creative and social values.
She understands that friends
and family are a great source of encouragement
to share her successes as well as lift her up after failures.
The Wall Street Journal has named Estée one of the greatest women.
However, Estée never took that honor for granted,
but she continued to study, research and experiment
to produce more and more cosmetics for the care of women’s beauty.
***
In the development of Time magazine,
it is impossible not to mention the character of Dick Heinemann
– the magazine’s vice president of marketing.
His efforts in managing
and attracting advertising activities
in the magazine resulted in a rapid increase
in the magazine’s advertising revenue.
In the fierce environment of the advertising business,
many people have given up,
so what factors have led to Dick’s outstanding success?
First, the Dick was a combination of the traits that would make a salesman.
He is optimistic,
approachable,
with a sense of humor,
but very assertive.
Besides,
Dick was passionate
and strongly believed in the success of Time magazine.
It was that belief that made him persist in finding advertising contracts.
He values each customer
and always has thoughtful customer service policies.
“I only sell what I love and believe in,” he said.
It is the most necessary and ideal thing for a salesperson.
My retention of customers is not only for the purpose of letting them continue
to sign advertising contracts,
but for them to truly believe that our products are reputable and of guaranteed quality.
It would be great
if you don’t call it your job,
but your passion.”
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WORK EXERCISE
With the motto “Not a day without a line”,
German-Swiss painter Paul Klee (1879-1940) diligently painted
until the last days of his life. In 1990, the 50th anniversary of his death,
the Bern museum in Germany held an exhibition
with the theme “Paul Klee and the Last Works”.
The exhibition attracted a lot of attention
public as well as media.
Although not everyone can understand the works of Klee,
but with his talent,
he deserves to be honored in the list of the greatest painters in the world.
He is a master expert on color, composition,
an abstractionist and a hyper-realist but not too extreme.
In January 1940 alone, five months before his death,
he painted 148 different paintings and declared,
“Never before have I painted with such intense emotion.”
Despite his declining health,
Klee continued to paint until the last day of his life.
The number of more
than four hundred cubist paintings painted
in the surrealist school proves the tireless work of this talented artist.
“Always live”
in the present and
look to the future.
Your life will
becomes meaningless if
you don’t know me
Live to do.”
– Noname
