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Brian Tracy! Psychology Of Selling! Creativity in Sales

Psychology Of Selling!

Chapter 4. Creativity in Sales

A successful businessman must at the same time

is an imaginative person. That person needs to see

everything in a beautiful setting. – Charles Schwab

Creativity is an innate trait of all top salespeople.


creativity is largely determined by self-awareness,

by how you think

and feel about yourself

when it comes to creativity.

This means that

you can increase your creativity by practicing

until you become proactive

and easily respond to any goal you set yourself.

Creativity is something that

you can mobilize and use all the time.

When you avoid traffic

by taking another road,

taking streets and shortcuts,

you are performing highly creative actions.

Creativity is also when you throw a party,

prepare a sales presentation

or convince someone about the benefits

and value of a product.

Even when you get dressed in the morning,

you coordinate shoe ties,

shirts, jackets,

belts together to create an overall impression,

it’s time to get creative.


Faith becomes reality

The sad fact is that most people don’t think they are creative.

They identify creativity

with the creation of great literary works

or immortal paintings.


the best and simplest definition of creativity is innovation.

When you improve anything by doing it differently,

you are being creative,

sometimes to a great extent.

Being at the heart of self-awareness,

the more you believe in your own creativity,

the more creative ideas you will have.

In sales, you create a deal that didn’t exist before.

The processes of prospecting,

building relationships,

identifying needs,

presenting solutions,

handling the final reaction,

closing the deal,

making the sale,

and acquiring other customers ,

which are complex creative works

but are the source of the free commercial society.


Three ways to spark creativity

Creativity is stimulated by three factors:

(1) clear goals,

(2) pressing problems,

(3) central questions.

You need to use all three of these elements as much as possible.

The clearer and more specific your goal is,

the more creative you will be at figuring out how to achieve it.

The more determined you are to solve a pressing problem,

the more skillfully you can find different solutions.

The more focused and specific the questions are,

the more creative you will be in your answers.

You should regularly use all three of these ways

to keep your mind working at its peak.


Practice being creative

In sales, if you practice regularly,

it can increase creativity in some stages.

This will help you earn more money.

The first stage,

finding customers,

requires creativity.

The number of customers you find is a major determinant of your income.

And finding more leads will only be limited by your imagination.

The second step to assess the importance of creativity

is to find the motivation to buy.

You need to be creative in the way you ask questions to find out exactly

what your customers need

and what made them buy the product.

This is truly a test of your intelligence.

Customers are always hesitant to contact any product.

They don’t want to tell you

why they decided to buy

because they know that

if you find out what they want,

you will convince them

to buy right away

and their negative reaction will wane and wear off.


Find out the new effects of the product

Creativity is important in finding new uses for products.

You need to use your brain power to find new ways

to use the product

and thereby create more sales opportunities.

Use your creativity to combine all elements of the transaction

in the most effective way:

you, your company,

your customers,


pricing and payment terms,

delivery and installation methods,

and more other elements.

The key to your success is your creative ability

to overcome your customers’ doubts

and objections, to convince them to order,

in particular it determines how much you sell

and from there, you how much earn.


Understand what you’re saying

Creativity in sales,

first and foremost,

means a thorough understanding of the product or service.

The more you understand the product,

the more creative you will be when selling.

The better you understand your product’s advantage over your competition,

the more thoroughly you’ll explain it

to your customers and win them over.

Read, ponder

and memorize all the information about your product.

Find out what your competitor’s product is,

how it stands out,

and how much it costs.

Professionalize your work.



The fastest way to increase your income is also the simplest way

– the secret of successful sales:

Spend more time with customers who bring in more revenue.

This is the recipe for high returns in every market.

Spend more time acquiring customers

who bring in more revenue.

This is the recipe for high returns in a market.

Your ability to be creative in finding customers

is crucial to your success.

It usually begins with thorough planning and analysis,

with three questions:

(l) List 5–10 most attractive product features.

(2) What specific needs does your product fulfill?

(3) What does your company meet that other companies cannot do,

or in other words,

what is the superiority of the product?


1. List 5–10 most attractive features of the product

Do you know what customers are most attracted to by the product features?

List them in order of importance,

then answer the following questions:

– Why did they buy the product itself?

– Why did they buy that product find your company?

– Why did they buy that product from you?

You need to answer these questions yourself thoroughly

before meeting the customer in person.


2. What specific needs does your product fulfill for your customers?

What benefits does the product bring to the customer?

In other words,

what is inside the product that makes customers buy from you

and not someone else’s?

Write down the most appealing product features

on one side of the piece of paper,

and write down the benefits customers enjoy

from each feature on the other side.

Remember that customers do not buy product features,

they only buy benefits,

buy solutions to solve their problems.

Customers do not care about what is in the product,

they only care about what the product gives them.


3. What does your company offer that other companies cannot?

What is unique about your company’s products?

What is its superiority?

The product is superior in the market by what characteristics?

The more coherent your answer,

the more creative you will be in generating leads

and making more sales.



There are four business strategy secrets that

you need to master

if you want to join the top 10% of people in each field.

These are specialization,



and focus.


1. Specialization

With specialization,

you will be able to determine exactly

what benefits your product will bring

to your customers,

and from there focus on a specific benefit.

You can focus on a particular market

or customer,

or on a certain geographical area

or meet a specific need.

But you have to be specific,

not general.

A lot of salespeople build their careers

by focusing on an industry,

a group of customers,

or a specific geographic area.

How can you apply this?


2. Make yourself stand out – Make a difference!

Differentiation means that

you must identify the points that

make your product superior to the competition.

What special benefits can your product offer customers

that your competitors don’t?

Determine which feature of your product is superior

to 90% of similar products on the market?

Usually, if the product you are selling is ubiquitous,

such as real estate or insurance services,

the differentiator you make in this case is your personality.

In this world, you are extraordinary.

In business,

most deals are done on the basis

of how customers feel about the salesperson.


3. Market Segmentation

The third part of the sales strategy is market segmentation.

Once you’ve defined your area of expertise,

identifying the difference

between your product and that of your competitors,

the next goal will be to pinpoint the exact customer groups

that will benefit the most from the outstanding benefits contained in your product.

Who are they?

Where can you find the ideal customer group for your product?

Imagine an ad for your ideal customer,

how would you describe them?


4. Concentration

The fourth part of a sales strategy is focus.

This is perhaps the most important skill

you need to develop to succeed in any field,

especially sales.

It is your ability to clearly prioritize,

then focus exclusively on the most potential customers.

In some cases,

this one prospect can be worth a hundred times more than another,

other than the basic rule in sales is

“release the iron, catch the perch”.

Remember, if you catch thousands of iron hunters,

all you have is a basket full of iron hunters.

But if you catch a perch, your profit will be much larger.

After a sales seminar not too long ago,

a salesperson wrote to me and informed me that

she had applied these sales methods immediately.

In just one week, she had a successful business

with a value of 58% of the annual rate.

She was amazed at the difference that

occurred when she focused all her resources

on her most potential customers.

What customers or markets can buy your product in bulk?

Where are they and how can you reach them?



You can use your creativity to find your greatest

and greatest selling opportunity.

This requires you to regularly use the following focus questions:

Exactly, who are your customers?

Make a list of all the qualities and characteristics

that your ideal customer should have:

age, education level,


income level,




and so on.

The more clearly defined,

the easier it is to find your ideal customer.


Who will buy your product right now?

Let’s apply the 80/20 rule.

Who will be in the 20% of customers that

bring 80% of your work efficiency?

What do they have in common?

How can you find more customers

who are most like your traditional customers?


Who will be your future customers?

The market is constantly changing,

so you have to change with it.

Plan ahead for the next 5 years.

Based on current trends,

who are likely to become your ideal customers in the future?

What trends are emerging in your business and market?

What changes might force you

to change the way you sell or your current customers?

Which direction is your market moving?

How are your customers changing?

What new markets might there be for your product?

Which audiences you haven’t reached can benefit from your product?


Why do customers buy products?

What benefits do customers get when buying your product?

Out of the benefits you provide to your customers,

what is the most appreciated and praised by your customers?

What are the “hot keys” that make customers buy products?

You must be able to answer these questions.


Who or what products will be your competitors?

Who are your biggest and smallest competitors?

What benefits will potential customers get

by purchasing products that compete with you?

Can you offer your customers these benefits?

How do you position yourself

so that customers will buy your product and not your competitor’s?

This is the key that opens the door to the market.

When companies understand themselves correctly in relation

to their competitors,

their revenue increase will be measured in hundreds of percent.


Apple and Microsoft

Apple was the first to open up the market for personal computers

and business computers.

They launched a line of user-friendly personal computers

that immediately led the market

with sales of hundreds of thousands of Apple 1 and Apple 2 computers.

Microsoft entered the market after Apple.

With the goal of catching up

and surpassing Apple’s sales,

instead of making computers,

Microsoft focused on software and operating systems

and encouraged other manufacturers

to release software compatible

with Apple’s computers. their products.

The strategies of these two corporations are completely different.

Apple is determined to keep a monopoly on all operating code

and hardware to be able to charge high prices

and reap high profits.

At its peak,

Apple was able to make 49% of net profit on sales,

a respectable number.


Different strategy

Faced with the competitive advantage of Apple’s user-friendly software,

under the leadership of Bill Gates and Steve Ballmer,

Microsoft decided to make the code public.

At the same time,

with each technological advancement,

Microsoft lowers the price of its MS-DOS operating system.

Instead of focusing on high profit per single product,

Microsoft focused on revenue with low profit per product

but selling very large volume.

As a result,

Microsoft gained control of 90% of the global PC market.

After success with incredible speed,

Apple was surpassed

and could not recover.

By 2004, Apple’s market share had dropped to 3%,

even though its products were judged

to have superior technology to Microsoft’s similar products.

As for you,

who and what products are your competitors,

how will you position your products against the competition?


Ignorance can cause trouble

In some cases,

your main competitor is not another company or manufacturer,

but your ignorance.

Customers do not know the existence of your product?

The reason could be because it’s a new product,

maybe it’s a product that isn’t well known

or advertised well, etc.

Sometimes the biggest obstacle you have to overcome

is that you’re not aware of it.


What benefits can you bring to your customers?

In the art of selling,

you are always competing with someone or a product.

Whatever product you sell,

there will always be a substitute.

You have to figure out what the prospect is considering

and position yourself in that direction,

so that the customer concludes that

your product is superior to all other similar products.

In a way, selling is a lot like a fight.

In war, decisions are made based on considerations

of what the enemy is doing

or might be doing.

Here too, many of your key selling decisions will also depend on

what your competitors are

and can do.


What is your competitive advantage?

This is the difference we mentioned.

Do you have advantages over your competitors?

What are the advantages?

And why do you have them?

As Jack Welch, former President of General Electric, once said,

“If you don’t have a competitive advantage,

don’t compete!”

Competitive advantage is always the most important reason

why customers choose your product

over your competitors’ products.

Understanding the full nature of your competitive advantage

means you have the edge

to deliver an effective

and creative sales presentation.

In other words,

you should understand your competitive advantage

so well that if someone wakes you up at 3 a.m.,

shakes your hand, and asks,

“Why is your product better than other vendors’ products?

then you can still answer this question even when you are sleepy.


Priority area

Customers buy a certain product

because they feel that in some way,

the product is better than other similar products.

The reason may be because of the low price,


it may be because it has a certain feature or benefit.

But sometimes,

just because the customer prefers one salesperson to another.

More simply,

because you are the first

to show them the benefits of your product.

But no matter what,

customers always choose what they think is best.

Show your customers that

your product is what they are looking for.


Same, same boring

Not long ago, a young man approached me at a seminar

to ask for advice.

The company he works for

is one of ten suppliers of electrical equipment to contractors.

But all these companies import products from a common distributor,

and the products are sold at the same price to the same customers.

And most importantly,

currently the market for electrical products is in recession.

He asked me,

“In such circumstances,

how can I develop a sales personality

or competitive advantage?”

I explained that it was impossible.

Based on what he said,

I think he is selling products that

customers can absolutely find

at other suppliers at similar prices and quality.

While the market was in a downturn,

the opportunities for everyone,

including him, were reduced

and his future was clearly not bright.


Make your product special

One of the creative moves you can make is to offer a special product.

The product must provide benefits

that customers are willing to pay for

because nowhere else will they be able to.

If you offer a product like a bunch of others,

you can only make a sale by working harder,

meeting more prospects,

and believing in the law of averages.

But the future will be far away for you

if that product does not have the highlight

and difference from other similar products.


Use competitive advantage in the most profitable way

With business creativity, compared to competitors,

you will always be at the forefront

of bringing the most important benefits to customers.

At that time,

creativity became a key element in advertising,

prospecting and other sales processes.

This will help create more

and more customers

who really want the special benefits that

only your product can provide,

then your sales will be much easier.

Large companies spend a lot of money and time

to build credibility

and uniqueness of their products.

When IBM was the largest computer company in the world,

it had an exceptional reputation for customer service.

It invests more than a billion dollars–a year

to serve customers faster and more reliably.

To ensure the safety of large customers with many computers,

IBM will send experts from all over the world to troubleshoot

and restore computer system operation within 24 hours.

The reputation for quality service has helped IBM stand in the leading position

in the computer industry in the world.


IBM’s products have never been better,

faster, or cheaper than their competitors’ products.

Even other brands’ products are superior,

lower prices and more features.

IBM has no intention of going

leader in this field with the most advanced products.

Instead, they focus on building a reputation

for customer service and support.

This competitive advantage allows them

to become the most successful company in the world

in this field.


“Disappear in your breath”

Several years ago distributors of Smirnoff vodka intended

to bring the Smirnoff brand to the US market.

And they were not very successful.

At that time, vodka was considered not only foreign wine,

but also Russian alcohol. The Cold War is

still going on and Americans are not interested in any Russian goods,

especially a new type of wine.

Smirnoff distributors have spent a lot of money turning Smirnoff vodka

into a premium brandy that can cut through whiskey,

scotch, gin, rum and more.

But to no avail!

They finally determined the “unique point” of Smiirnoff vodka after drinking Smirnoff,

no one could smell the alcohol from the drinker’s breath.


they launched a massive advertising campaign with two sentences:


Disappear in your breath” and “Smirnoff!

Not in your breath.”

Soon, Smirnoff liquor created a $50 million–$50 market,

peaking at $500 million.

It opened up the vodka market,

which now crosses the $1 billion a year threshold.

By pinpointing the beverage’s competitive advantage,

the fact that people could drink it at lunch

without being known to their colleagues at the office,

they had a huge marketing success.

So how can you describe

or position your product in the same beneficial way as above?

What is your unique point?


Who are the non-customers?

Everyone has a need to use your product or service,

but they don’t buy from you,

nor do they buy from your competitors.

Those are the non-market participants.

In fact, non-customers are the largest untapped market.

If you recognize

and find a way to reach them,

you can sell where there is no market,

few competitors,

and uncompromising prices.


A huge untapped market

Often, these people are “slow to adapt”,

they only risk buying a new product or service

when it has been tested

and endorsed by the majority of buyers.

A company that finds a way to enter a market

where there are many “slow adaptors” can outshine all competitors.

The following three examples are most evident:

fax machines,

personal computers, and mobile phones.

In the past,

very few people dared to take risks with these new technologies.

Early versions of these devices were clunky,


and inefficient.

The first cell phones needed a suitcase to hold.

But when these advanced technologies were accepted

by the business world and put into use in offices,

the market exploded.

Suddenly millions of non-customers jumped into the market.

Today, even children have computers,

fax machines,

and cell phones,

and these devices are constantly being upgraded.

New versions are always better,

faster and cheaper.

The fast adopters have created a multi-billion dollar market on a global scale.

Can you apply this to your product or service?


Voters who did not vote

Here is another example.

The biggest non-consumer in today’s society is the non-voter.

Non-voting voters,

if they were motivated to vote for a particular party,

we would be able to determine the outcome of almost

any election across the country.

Up to 40% of eligible voters never voted.

They are also the largest constituency in the country.


Why don’t they buy?

People who are not currently buying from you

or any other supplier are the richest source of new customers.

If you can figure out why they won’t buy,

you can defrost a whole new market

and sell more than before.

Always ask the question towards non-customers,

why don’t they buy?

What in their perception prevents them

from buying your product or service?

What barriers do you need to overcome

in order to get them to enter the market?

What can you do to break their indifference to the benefit of the product?

How do you remove the fear that holds them back?

Often, the simplest way

to approach this market is to identify a specific benefit that

non-customers like,

it must be large enough that

they want to own the product or service.

Focus on certain customers who will need that benefit

and this motivates them to buy,

then need to win them over

with an unconditional warranty.

By focusing on an essential benefit

and keeping the credibility,

you can break the hesitation that holds customers back.


When will customers buy?

When is the best time to sell to customers?

Is it a specific time in the business cycle,

or a certain season of the year?

Do customers buy when business is growing

or when business is down?

Some services are best suited

when the business is struggling,

others are bought more

when the business is growing rapidly.

What season of the year do customers buy the most?

At what stage of the business cycle do they buy?

Some products are best suited for startups.

Some are suitable for growing businesses.

Others work best for large established businesses

that have gained a certain reputation in the market.


Where does buying behavior come from?

Some people shop on impulse.

they buy as soon as the goods appear on the market.

These people are like people

who see a new movie on the first night of its release,

like to try a new restaurant

as soon as it opens,

or follow a fashion

and buy a new one as soon as it’s in store.

There are about 5-10% of customers in this category.

They will immediately buy new products

without knowing for sure if they are good or not.

Many people just buy a product

when it went on sale a few years ago,

was popular and accepted.

Many products only begin to become widely used

when they have been on the market for four to five years.

For the market of the majority of customers,

it usually takes such a long time for customers

to trust and start buying.

Personal computers are a prime example of this.

Many products only begin to be widely used

when they have been on the market for 4-5 years.

Many people only buy

when the market is saturated.

That product is entering the end of its life cycle

and is about to be replaced by newer,

faster, better, and cheaper versions.

Profits made during this period are usually very small.

In addition,

there are people

who buy after the entire period of saturation,

just before it is about to run out of stock in the market.


Necessary conditions before a customer buys

Usually, customers only buy

or try products

when they are recommended by relatives.

Sometimes customers just base other people’s satisfaction

with that product.

They must be encouraged,

encouraged and approved by others

so that they feel comfortable buying the product.

Here are two relevant questions for customers

who are still wondering:

– “Before buying my goods,

what conditions do you need?”

– “What might convince you to buy this product?”

The answer will often give you the key to making a sale.


Use customer thank you letters

One of the most powerful sales tools

is a customer thank you letter.

When you advertise your product,

customers will immediately deduct what you say,

because after all,

you are the seller.

But when someone has bought from you

and says that this product is “good”,

the other customer will trust

and accept that review.

A few years ago,

when I was starting a business,

I was constantly struggling with customers

because I was new to the market.

However, customers are satisfied

with the service I provide.

Seizing the opportunity,

I spent a whole week visiting

with old customers

and asking them to write thank you letters,

how they liked my service

and send recommendations to others.

Most customers agree right away.

And I already have a dozen letters of thanks.

This changed my sales career.


Strategy to win

From then on, when I met a new client, the first thing I said was,

“Before I start,

I want to show you a few letters from a client

that I am very proud to receive.”

Then I showed them

and read through the letters.

I find that they enjoy reading thank you letters,

just as much as they enjoy reading other people’s letters.

After that,

I highlighted in yellow the best sentences in each letter

so that it was easy for customers to see right away.

And it’s amazing!

Most customers after reading it say:

I will buy. When can we begin?

My sales have doubled,

tripled and even quadrupled.

After two months of using thank you letters to advertise,

I have sold far more products than the year before.

Many people will write thank you letters

if you ask them.

But sometimes

because they are busy,

they won’t do it.

In that case,

write your own letter,

have them type in their letterhead and sign it below.

Surprisingly many customers will do the same,

if you suggest them.


Overcoming objections by letter

If you regularly encounter objections,

especially those related to high prices,

or unknown companies or products in the market,

to respond,

ask satisfied customers to respond.

Your service writes a letter about those unnecessary objections.

Usually you should compose a response to their criticism.

For example, customers say that

your product is more expensive than a competitor’s similar product,

and they often complain about this problem.

Write a thank you letter like this:

Dear Mr. Brian!

I am writing to let you know that we are very satisfied with the product

The first time I contacted him,

I was skeptical about the high price.

But when I put it to use,

the benefits and results

I got from your product far outweighed the slight difference in the price

I paid.

Thank you very much!

Best regards


A satisfied customer

A letter like this is worth a ton of gold.

With half a dozen letters like that,

you can double or triple your sales in a short time.

You can sell to almost any customer you come into contact with.



One of the most effective forms of advertising is “word of mouth”.

Up to 85% of sales are done only

when someone says the product or service is good.

Any other form of advertising is

just to entice people to try a product or service,

with the aim of then starting the process of word-of-mouth advertising.

Up to 85% of sales are done only

when someone says the product or service is good.

In the film industry,

producers invest up to 80% of their advertising budget in the first week

of a new film’s release.

Their goal was to get as many people into theaters

as possible that week even

before viewers realized the movie wasn’t really of a good quality,

before “word of mouth” started to go viral.

In 2004, both Mel Gibson’s The Passion of Christ

and Michael Moore’s Fahrenheit 9/11 received

so much “word of mouth”

that they became blockbusters,

bringing fortunes to moviegoers productor flim.

When was the last time you decided to go

to a restaurant of your choice in the Yellow Pages of Consumption?

Instead, if someone tells you they’ve been there and it’s great,

only then do you try it out for yourself.

And you see, “word of mouth” does it all.


Boldly suggest

Satisfied customers are a great resource for you to upsell and get referrals.

Take the time to ask why they buy from you and not someone else’s,

they will surely tell you.

Once you know your reasons,

you can repeat them with new customers.

Call or visit satisfied customers to show your appreciation.

Say your company is conducting a market research, saying,

“We wanted to hear from some of our most iconic customers on

how to improve service quality in the future.

Can you answer a few questions?”


And then ask them the following questions:

– Why did you decide to buy from us and not someone else?

– What specific benefits or values do you perceive from our products?

– What can we do to enhance those benefits more in the future?

– In your opinion, who are the most beneficial when using our products?

– Is there anything special from our product that you did not expect before?


Don’t be afraid to ask questions?

If you ask a satisfied customer the necessary questions

and listen carefully to the answer,

they will tell you how to sell more,

to more people,

faster and easier than before.

Practice “brainstorming” regularly

This is one of the most effective ways to spark your creativity,

alert you to new opportunities,

and bring success faster.

That way is called the 20 ideas method.

When you regularly use this method along with some self-invented ideas,

you will double or even more in the following months.

Let’s see how effective it is.

Write down questions about your biggest purpose or most pressing issue.

For example, you might write:

“How can I double my income in the next 12 months with this part-time job?”

You can even be more specific:

“How can I increase my income from $50,000 to $100k per year

and do it within the next 12 months?”


Clear and specific

The clearer and more specific the question,

the easier it will be for you to answer.

First, use brainstorming to find concrete and authentic answers.

For example, you shouldn’t write:

“How can I be happier?”.

This question is so vague that

you can’t focus on the question

and think of specific and possible answers.

Once you’ve written down the question,

force yourself to write down 20 answers to each question.

The answer must be personal,

positive and in the present tense.

For example, instead of writing call more often,

you could write

“I will make 5 more calls a day”.

The more specific your answer,

the easier the idea is to implement.


Write down at least 20 answers

Write down at least 20 answers to each question.

You can write more than 20 sentences if you want,

but you must take it seriously and write at least 20 answers.

There must be a reason

why the number 20 works wonders.

Many times,

the 20th answer is a breakthrough idea that will change your career.

Once you have 20 answers,

look back at the list and choose

at least one that you will answer appear immediately.

Do it now, right from this minute,

do not delay this important thing.

When you come up with ideas

and then implement at least one of them,

you open the door to creative thinking.

Throughout the workday,

you will constantly have new ideas on

how to work more efficiently,

sell more products.

Ideas will constantly flash in your head like lights on a Christmas tree.

You will be more alert,

more conscious.

You will quickly come up

with effective solutions

not only for your own problems,

but for others as well.


The Key to Prosperity

Writing on this subject, philosopher Earl Nightingale asserted that

the 20 ideas method makes us richer than any known method.

In my own experience

as well as thousands of my students,

this is a life-changing method.

You can apply it to all existing problems and goals.

You can use it to draft projects,

no matter how big or small.

You can use it to build a house or build a career.

And you will be surprised with the results


Cumulative results

If you’re in trouble and you do mind storming every day,

you’ll get at least 20 ideas a day.

If you do this exercise 5 days a week,

you will have 100 ideas per week.

If you do this exercise 5 days/week and 50 weeks/year,

each year you will have 5,000 ideas to get closer to success.

Then if every day you choose one idea and immediately implement it,

every year there will be 250 ideas for you

to implement immediately,

helping you to go further on the path to fulfilling your personal

and professional life goals. Karma.


Make a question

If you were to try 250 new ideas every year to find success,

do you think that would affect your life?

Will your income increase?

Will your life change to the extent that

it will be a year of great changes?

Philosopher Marshall Mcluhan once wrote that

all you need is 10% fresh in an idea to make millions of dollars.

That idea doesn’t have to be a new discovery

or an important scientific discovery.

It’s just a small change from what’s going on

and can give you a competitive edge.

That little bit can set you apart

and lead you to success faster.

When you take this approach and develop 20 ideas a day,

you will be amazed.

You will become one of the most creative

and highest earning salespeople in your field.

When you form the habit of creative thinking

and apply it to your work,

there will be no product that

you can’t turn into a best-selling product,

no goal that you can’t achieve.



1. You are a talent,

you should be determined to use your innate creativity to solve any problem,

overcome all obstacles and achieve all the goals set by yourself.

2. Write your most important goal at the top of the page as a question

and list 20 answers to that question,

then work on at least one of them every day.

3. Find out the strengths

and advantages of your product or service,

the reason why your product can sell better than any other competitor.

4. Find out why customers buy more from you than others

and which customers benefit most from your efforts.

5. Where do potential customers focus the most?

How will you spend time with these customers?

6. Make a meaningful difference in your products and services,

find the secret to attracting customers,

show them why your product is the best choice,

everything is needed thinking,


7. Collect thank-you letters from your “intrinsic” customers,

highlight the most important ones,

laminate and bind them.

Show potential customers this collection.

Anywhere, life’s most valuable reward

Giving is an opportunity to do something worth doing. – Theodore Roosevelt

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Angel Cherry

Creative Blogger

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