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Brian Tracy! Art of Negotiation! Introduce

Art of Negotiation


The best way to get what you want is

to help other people get what they want. – Zig Ziglar

The ability to negotiate to your advantage in all circumstances

is a decisive factor in your success in work

as well as in life.

Negotiation is an essential skill that affects every word

and action activities and personal

and professional relationships.

If you can’t negotiate what’s in your best interest,

you’ll inevitably have to submit to better people.

A good negotiator will always get a better income or deal.

Life is like a negotiation.

From birth to the moment everyone closes their eyes,

the negotiation never stops.

It is an essential part of our lives,

in our relationships with those around us.

It is a way for individuals with their own values

and interests to find a way to live and work in harmony.

The ability to negotiate successfully is essential

to making our relationships with people better.

Negotiation activities originated in the early days of civilization

and continue to this day.

Everyone wants happiness,






fame and success.

Of course,

they also always want to achieve those goals faster

and easier with the lowest possible amount of time and money.

Each of us competes with each other to achieve our goals,

results and success in life.

It is concessions,

exchanges and negotiations

that help us balance conflicting

and competing needs,

thereby ensuring our best interests.


Subjective value

The value of a product always depends on the level of demand for that product.

Value is determined when a particular individual,

at a specified time,

under a particular set of conditions,

considers something worthwhile.

Because this assessment is always subjective,

there is never a set of decision conditions

or an exact and fixed price.

The price people are willing to pay is always influenced

by the individual’s interest

and corresponding need at the time of the transaction.

It is these subjective assessments

that create the need to exchange goods,



and more.

In any voluntary deal or transaction,

the parties involved will only agree to a price

and condition that they believe will be beneficial in the future,

as opposed to not carrying out such negotiation

or transaction as the saying goes.


“Difference of opinion is the source of all competition.”


Practical strategies and methods

Over the years,

I have negotiated many multi-million dollar contracts involving housing,

commercial transactions

and real estate including shopping malls,

office buildings and real estate.

I also negotiate car import

and distribution contracts worth more than $25 million,

plus printing,



advertising, conferences and meetings,

and trade in goods thousands of other products with great value.

The ideas in this book are drawn from universal experiences,

both good and bad,

accumulated during my years of study in the art and science of negotiation.

Here you will learn a series of the most important strategies and tactics ever explored in the field.

Each of the ideas listed are practical,


and immediately applicable.

They will help you get a better deal in almost any situation.

I have taught these skills to hundreds of thousands of entrepreneurs

around the world and the positive results

they have achieved in negotiation have changed their lives.

If you systematically apply

even a small part of what is about to be revealed,

you can make great strides in the quality

as well as the quantity of your work.


Negotiation is a skill that can be learned

In fact, young children can negotiate too.

They know that hugs and love are exchange values

that they use to negotiate with parents and loved ones.

Negotiating (or not negotiating),

giving in (or not giving in)

and attempting to mediate conflicts of interest

are an essential part of human life.

Good negotiation skills can make a big difference in your finances, career,


and almost any give and take in your day-to-day life.

Negotiation is a skill

and every skill can be learned.

Every great negotiator today was once a bad negotiator,

having to finish with disastrous deals.

The more you learn,


and practice,

the better negotiator you will become.

As the results get better and better,

you will feel happier,

more confident,

and more responsible for yourself.

One of the most effective ways

to learn about negotiation is to compare

and contrast what we are doing

with what we should be doing.

Think of an important issue you are dealing

with in your life or work.

When reading this book,

look for how to practice the recommended methods to get the best results.

Train yourself with these ideas,

and you will be amazed at how your negotiation skills improve day by day,

and with that,

you will certainly be happier.

The ability to sell is the number one skill in business.

If you cannot sell,

don’t bother thinking about becoming a business owner. — Robert Kiyosaki

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